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Here are the top 12 reasons to develop a Progressive Web App. And of these features are considered as best practices in web design and development.
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Today, Progressive Web Apps (PWAs) is considered as the future of the app development. • Most of the leading brands have started understanding its place in the app development industry, its features, and benefits for the businesses. • Trivago increased their user engagement on PWA by 150% • OLX saw an 250% increase in the user engagement after developing PWA
PWAs are platform-independent • Once, you have developed your own Progressive Web App (PWA), your PWA works exactly the same on any platform, any device. • So, now no more brainstorming discussions on whether to go for an Android app or an iOS app. Just develop a PWA and you are done with your audience across all platforms.
PWAs are not listed on any app stores • A PWA is a web application that functions as a native application. And, the web applications, being browser-based, are never uploaded on to any app store. • That makes PWAs more preferable for you because nowadays the app stores have now become stricter for uploading apps.
PWAs can be shared easily • The PWAs are shared through a URL. • Once, you have your PWA developed, you get a URL that you need to share via emails, social media posts, SMS, QR codes, etc. • The sharing of the PWA is as simple as you do a social media post. Share it and your customers can launch on their homescreen when they open the URL.
PWAs have no lengthy download & install process • Your customers have to click on that PWA URL, open the PWA, click on a button, “Add to Homescreen” and your customers can see your app downloaded and installed on their device. • They can access your PWA on their homescreen.
PWAs serve better UX • when you look at its benefits, the user experience (UX) is the winning stroke. • And, as PWAs are just like the native applications, it removes the challenges that the web applications had. • The look and feel, functions, design, interactivity, and intuitiveness are in the best proportion in PWAs.
PWAs are highly secure & reliable • Being a web application, PWAs need to be developed using extra data security layers. And, PWAs are served using HTTPS which even Google enforces on. • And, we all know that Google does not compromise on security and so your PWA is highly secure and reliable for your customers and even for you and your business.
PWAs don’t occupy device storage • The major purpose of developing your PWA is improving the customer experience. • And, most customers don’t download a new app if they are running out of the device storage. • This is completely removed with PWAs as they are browser-based and don’t take up the device storage that the traditional apps require.
PWAs load faster • The invention of Progressive Web Apps (PWAs) was done by Google in order to load the content of the application much faster in any network condition.
PWAs improve user engagement • PWAs do not have any challenges of web applications but have all the features and benefits that a native application has. • The best of features that a native application have is the push notifications. • Push notifications help engage your customers to a great extent as they have the highest CTR and customer retention.
PWAs have SEO benefits • Being a web application, PWA can be easily crawled and indexed by the search engines compared to any other apps. • There are no limitations to adding a certain amount of words in the description and so that the app stores have. • So, there are increased chances of your PWA getting ranked for most keywords compared to your native app.
PWAs are developed faster • The developers don’t have to develop the different apps for both Android and iOS. • They have to just develop a web application which takes much less time compared to traditional apps. • So, you don’t have to wait for a longer period of time to market your app and offer an excellent customer experience.
PWAs are cost effective There are various factors that conclude that PWAs are inexpensive: • You save money on developing apps for all platforms. • You save money on open-source development frameworks • You save money on App store optimization, campaigns on receiving app reviews, etc. which are the added costs to optimizing your website.
Thank You • Now, for such useful benefits, you don’t need a native app, PWA is the best choice. • That’s what most of the brands have already agreed upon and started working on the same. • And, this is the right time you do so before your competitors move in.