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How to Start Trending on Instagram

tips and tricks to use Instagram's new Explore feed to start trending with your business

Twenty20
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How to Start Trending on Instagram

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  1. How to start trending on Instagram. New marketing techniques for IG.

  2. Instagram is home to a thriving community of engaged, content craving users. 70M new photos / day 200M users / day

  3. IG users describe the community as:

  4. Is your company trendy and exciting enough to attract IG users?

  5. WAIT! Want to read this as a high-quality PDF? DOWNLOAD

  6. Instagram’s recent update unleashes a powerful new tool for marketers.

  7. The new Explore feed gives you a way to get discovered by “trending” withhashtags or locations.

  8. But what does “trending” really mean? Hint: Being popular isn’t enough

  9. To trend on IG, your post must have: • Popularity • Novelty • Timeliness Info sourced from instagram-engineering.tumblr.com

  10. Popularity Trends need to be important to a lot of people. Think 50k+ at a music festival vs. 100 people at a friend’s wedding.

  11. Novelty The trend should be about something new. People were not posting about it before, or at least not with the same intensity. (real examples of post frequency on IG around the time of the recent SCOTUS ruling)

  12. Timeliness The trend should emerge on Instagram at the same time as the real event. Some technical information: • Post frequency is looked at in five- minute intervals. • Each post with a #hashtag or location contributes value towards building a trend. • A post’s value has a two hour half-life (two hours after a photo is posted, it has 50% of its original influence on the trend. This all means: • Don’t post too late about an event or trend. • Post often. Trends die after a couple hours.

  13. Trending is a great place to start growing on Instagram. But here’s the one thing that marketers always miss…

  14. Don’t worry about finding that perfect #hashtag.

  15. Instagram intelligently groups related #hashtags into big trends. Source: insights.fb.com

  16. Focus on publishing engaging, eye-catching content.

  17. Trending is a great trick to getting your photos in front of users. But then…

  18. Use authentic, engagingphotos to stand out from the other trending posts.

  19. Pair trends with great photos to connect with visual focused Instagram users.

  20. Don’t miss out on leapfrogging your peers. SOCIAL MARKETING BOOTCAMP Get six emails over 14 days from social media experts. FREE SIGNUP

  21. All background photos sourced from Twenty20. Follow us for more useful SlideShares

  22. Share this SlideShare with your team. They’ll thank you later. DOWNLOAD & SHARE

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