MKT 571 Week 3 Quiz Latest UOP Assignment

1. MKT 571 Week 3 Quiz Latest UOP Assignment By www.uopeassignments.com/ Copyright. All Rights Reserved by www.uopeassignments.com/

2. 1. Most new-product activities are devoted to introducing backward integration changing the target markets improving existing products changing the existing market dynamics 2. Which of the following is the best example of a new-to-the-world product? Tata Motors, an Indian automobile company, acquires Jaguar to extend its business Kids-Med, a company that produces childcare products, launches a non-contact thermometer Walmart, the retail giant, opens new stores in an underdeveloped African country Pestorica, a publishing company, decides to launch a new sports magazine To download the complete answer check MKT 571 Entire Course Copyright. All Rights Reserved by www.uopeassignments.com/

3. 3. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications. Interoperability Mass customization Reverse engineering Backward compatibility 4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself? Sharing services Using brand symbols Working with larger groups Cultivating non-peak demand Want help? Click to download MKT 571 Final Exam Copyright. All Rights Reserved by www.uopeassignments.com/

4. 5. Which of the following is most closely related with the organic growth of an organization? Developing new products from within Increasing productivity of employees Acquiring a product or service brand Increasing the operational profitability 6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair. ease of use technology intensity adaptability customer training Want more details? Download now MKT 571 Individual Assignments Copyright. All Rights Reserved by www.uopeassignments.com/

5. 7. Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption. credence qualities trial qualities search qualities experience qualities 8. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines. width type class length Download for answers MKT 571 Complete Course Copyright. All Rights Reserved by www.uopeassignments.com/

6. 9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle. introduction growth maturity decline 10. The five product levels constitute a ________. At each level more customer value is added. value grid demand chain business model customer-value hierarchy Find the quiz answers here MKT 571 Week 3 Copyright. All Rights Reserved by www.uopeassignments.com/

7. 11. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle. introduction decline growth maturity 12. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here? Exchange entry Parallel entry Late entry First entry Complete Answers just a click away MKT 571 Complete Assignments Copyright. All Rights Reserved by www.uopeassignments.com/

8. 13. Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging. product-family product-line product-class product-type 14. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________. emergency good heterogeneous shopping good specialty good impulse good Quiz Answers just a click away MKT 571 Quiz Copyright. All Rights Reserved by www.uopeassignments.com/

9. 15. Which of the following is the level at which the product’s primary characteristics operate? Design Durability Conformance quality Performance quality 16. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience. feature improvement technological improvement quality improvement style improvement To download the complete paper click MKT 571 Copyright. All Rights Reserved by www.uopeassignments.com/

10. 17. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? Pure tangible product Potential product Basic product Augmented product 18. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used. master scheduling key path scheduling task scheduling planner critical path scheduling Complete Answers just a click away MKT 571 Final Exam Copyright. All Rights Reserved by www.uopeassignments.com/

11. 19. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry. balancing strategic pay off late compensating 20. Which of the following steps will help service firms to increase their quality control? Adopting differential pricing Providing complementary services to customers Cultivating non-peak demand Standardizing the service performance process 21. Product-line analysis provides information for two key decision areas: product-line length and ________. product-class composition product mix-pricing popular pricing product need family Copyright. All Rights Reserved by www.uopeassignments.com/

12. About Author This article covers the topic for the University Of Phoenix MKT 571 Week 3 Quiz The author is working in the field of education from last 5 years. This article covers the basic ofMKT 571 Week 3 Quiz Latest Assignment from UOP. Other topics in the class are as follows MKT 571 Week 6 Final Exam MKT 571 Week 1 Quiz MKT 571 Week 2 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4 Quiz MKT 571 Week 5 Quiz MKT 571 Week 6 Quiz Want to check other classes..?? Visit www.uopeassignments.com Copyright. All Rights Reserved by www.uopeassignments.com/