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Innovative Marketing on a Budget Creative Strategies for Small Businesses

In today's competitive market, small businesses and startups need to think outside the box to stand out. This presentation explores innovative, budget-friendly marketing ideas inspired by successful brands.<br><br>Source: https://www.unlockimpact.com/blogs/how-small-businesses-can-benefit-from-an-effective-online-presence-fd3xg

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Innovative Marketing on a Budget Creative Strategies for Small Businesses

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  1. INNOVATIVE MARKETING ON A BUDGET: CREATIVE STRATEGIES FOR SMALL BUSINESSES

  2. INTRODUCTION Share info that resonates In today's competitive market, small businesses and startups need to think outside the box to stand out. This presentation explores innovative, budget-friendly marketing ideas inspired by successful brands.

  3. INTERACTIVE CONTENT CAMPAIGNS Innocent Drinks' "The Big Knit" campaign Generated user- generated content and social media buzz Fostered creativity and community involvement Encouraged customers to knit tiny hats for smoothie bottles 3 2 1 Image Source: Onlycuts.com

  4. LOCALISED POP-UP EXPERIENCES BrewDog's pop-up bars 1 2 3 Converted a London bus into a bar Cost-effective, generated media coverage Created word-of- mouth buzz

  5. PARTNERED WITH LOCAL INSTAGRAM INFLUENCERS COLLABORATIVE CONTENT PARTNERSHIPS AIRBNB'S "LOCAL LENS" CAMPAIGN SHOWCASED UNIQUE EXPERIENCES IN VARIOUS CITIES LEVERAGED INFLUENCERS' CREDIBILITY AND REACH

  6. GAMIFICATION AND REWARDS Starbucks' mobile app 1 2 3 Gamified customer experience with rewards and challenges Customers earned points for purchases Points could be redeemed for free drinks or exclusive offers

  7. USER-GENERATED CONTENT Glossier's #GlossierRoutine campaign 1 Encouraged customers to share their routines on social media Turned loyal customers into brand ambassadors Built authenticity and trust with audience Image Source: unlockimpact.com

  8. MICRO-TARGETED SOCIAL ADVERTISING Dollar Shave Club's social media ads 1 2 3 Used data-driven insights to target specific audience segments Created humorous and hyper-targeted ads Drove higher engagement and conversion rates Image Source: unlockimpact.com

  9. CO-CREATION WITH CUSTOMERS Lego Ideas platforms Fans Designs with enough votes were produced and sold by Lego Fostered a sense of ownership and involvement submitted their own designs for new Lego sets

  10. UTILISING EMERGING PLATFORMS Gymshark's TikTok challenges Built brand awareness among Gen Z consumers 1 2 3 Engaged younger, tech- savvy audiences Leveraged TikTok's viral challenges and user-generated content

  11. PERSONALISED DIRECT MAIL CAMPAIGNS Airbnb's "Live There" campaign Showcased local experiences 1 3 2 Encouraged recipients to explore their own cities Sent targeted mailers to different neighborhood

  12. CONCLUSION Innovative marketing on a budget requires creativity, strategic thinking, and a willingness to experiment with unconventional approaches. Source: https://www.unlockimpact.com/blogs/how-small-businesses-can-benefit-from-an- effective-online-presence-fd3xg

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