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FIVE IMPORTANT DIGITAL MARKETING ELEMENTS TO CONSIDER Mobile Considerations 90% of consumer transactions are started on one device and finished on another. Organic Search Consumers get wanted information online through a variety of methods, the most prominent being search engine results. Content Marketing Content is a major driving factor in a digital marketing strategy. Utilizing a blog on a site is a great way to help provide visitors with fresh and relevant content. Social Media Marketing Social media marketing is a great medium for a business to build and increase its brand presence throughout the Internet. Nurturing Email Marketing Remember, the majority of emails opened today are opened via mobile devices.