All About Pay Per Click Ads (PPC Ads)

1. ALL ABOUT PAY PER CLICK ADS (P.P.C. Advertisements) BY:- WE LOVE DIGITAL MARKETING PVT. LTD, KOLKATA, WEST BENGAL

2. What do you mean by Pay Per Click Ads ? PPC or pay-per-click is a form of digital advertising in which advertisers bear costs only when a user click on their ads. The meaning of PPC is already there in its name itself, I.e.. an advertiser pays only when an interested person clicks on their ads. Ads appear when people searches for commodities like Mobiles, Air Conditioners, Car, Sarees, Computers along with softwares and services they're looking for with the help of an Internet search engine like Google. All of these searches triggers pay-per-click ads. Thus, In pay-per-click advertising, when you are running the ads for your business, you are only charged when an user actually clicks on your ad, hence the name of this popular online advertisement is called “pay-per-click’’. What are the benefits of PPC? Why should I run PPC Ads for my Business? With the help of PPC Ads, your business is blessed with numerous benefits like you are paying the advertiser only when someone is actually clicking the ad which in-turn reduces your advertisement costs, it allows you to put your ad in front of people who are likely to be interested in your offer, your business reaches the right person at the right time as you can target people based on keywords, it allows you to choose specific interests in order for you to target your perfect audience since you can choose particular keywords people will be searching for and send them to a relevant page on your site in order to get the best chance of conversion, you can get your brand in front of those people who otherwise may not even know your business exists since it puts you at the top of the search results via keywords, PPC ads gives you an immediate impact which means that your businesses’ ads starts to appear at the top of the search results in a matter of days, PPC Ads allows you to reach out your potential customers based on their location which means you can find customers within a matter of miles from your business, you can run PPC Ads nationally, regionally, or across the globe with no issues at all and finally PPC advertising gives you a measurable ROI, which helps you to see the what exactly you are getting out of the ads as it you can measure impressions and the number of clicks you are getting and compare this to your sales and revenue.

3. How does Pay Per Click Advertisements works? It is a broad category which includes various platforms and mediums but the most common PPC ad campaigns are run on Google along with the search results pages using Google Ads and in Social Media Platforms like Facebook or LinkedIn using Social Media Marketing. In a PPC campaign, you pay to your advertiser, Google, you wish to have them list ads for your site at the top or right of the organic search listings. When any user clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been exhausted, Google immediately stops to run your ads until you refill your fund. Further, You cannot simply pay more and more to ensure that your ads appear more prominently than your competitor’s ads since it is subjected to what is known as ‘Auction’, an entirely automated process that Google use to determine the importance and validity of advertisements that appear on their search results pages. How much does Pay Per Click Advertisements Costs? There are a number of factors that contribute to your PPC campaign budget like geographical location, the purpose of the ad, the industry of your business, keywords used, latest trends, environment and political pressures, prices of your products and services and many. If your PPC ad is attractive, lucrative, informative and relevant to users, it will attract more clicks. Which are the top Pay Per Click Ads Network? The top PPC Ads networks are Google Ads, Bing Ads, AdRoll, Yahoo Gemini, Facebook, LinkedIn, Twitter and Pinterest. How to create an amazing Pay Per Click Advertisement strategy? The strategy starts all the way from planning and concludes on optimization, passing through various stages like setting goals, collecting audiences needs, competitor’s analysis, finding the trending keywords, finding appropriate marketing channels, composing a lucrative headline, creating landing pages.

4. WHY CHOOSE WE LOVE DIGITAL MARKETING PVT. LTD. FOR ALL YOUR DIGITAL MARKETING NEEDS? We Love Digital Marketing is considered as one of the best Digital Marketing Agencies In Kolkata providing its services globally. A motivated and dedicated team which assures guaranteed results. Handles all sorts of an organisation’s digital marketing duties like SEO, Google Ads, PPC, Social Media Marketing, Email Marketing etc, very efficiently and effectively. Provides Graphics designing as well as website designing and developing services. Provides services at the best prices along with a guarantee of the best possible ROI to clients. Handles some of the well known companies from various business fields across Kolkata, West Bengal, India and Abroad also. Guarantees to take your business into a whole new world of success where your will experience more leads, more traffics, more social engagements and in turn more sales volumes.

5. CONTACT US! REGISTERED OFFICE:- 7, MULLEN STREET, ROWLAND ROW, BALLYGUNGE, KOLKATA, WEST BENGAL – 700029 PHONE:- 9831662311/9681106015/9831410563 EMAIL:- info@welovedigitalmarketing.com OPERATIONAL OFFICE:- 33A, BANKIM MUKHERJEE SARANI ROAD,2ND & 3RD FLOOR, NEW ALIPORE, KOLKATA, WEST BENGAL - 700053 PHONE:-9831662311/9681106015/9831410563 EMAIL:- info@welovedigitalmarketing.com