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The Rising Trend Of Content Marketing

Through this presentation, we will show you the reasons for the rising trend of content marketing.

UrmilaSingh
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The Rising Trend Of Content Marketing

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  1. The Rising Trend Of Content Marketing

  2. Introduction With the increasing shift towards digitalisation, every content marketing company in Kolkata is facing fierce competition in the market. Even though business is booming for the content-creating industry, they have to constantly be on their best foot forward to present themselves.As per a survey conducted by the Government of India, Kolkata is said to be emerging as one of the leading hubs of Digital Marketing in India

  3. What Is Content Marketing? CONTENT MARKETING, without an iota of doubt!According to Hubspot's State of Marketing Report, published in 2021, 82% of companies are reported to be using Content Marketing.A study conducted by Content Marketing Institute revealed that 73% of top performers within the content marketing industry use content to nurture leads, audiences, and subscribers. Amongst less successful content marketers, only 38% use content in this way.

  4. Why Is Content Marketing Booming?

  5. Generate Hot Leads Generating hot leads that ultimately lead to sales is the main focus of any marketing strategy. And Content Marketing is the most effective tool to do so.

  6. 2. Promote Brand Image Content Marketing, as stated earlier, focuses on first educating the average consumer. This creates goodwill for the company among shoppers and promotes a good and concrete brand image

  7. 3. Boost Small Scale Business Content Marketing is the cheapest and most effective tool for small businesses to amplify their revenue by generating massive sales. According to DemandMetric, Content Marketing costs 62% less than traditional marketing, while generating at least 3 times more sales!

  8. 4. Reusable Content created once can be reused and re-shared over a long period of time, and still manage to generate more traffic on your website.

  9. 5. Cost Effective The main expenditure for Content Marketing is involved in quality content creation. Circulating it is either relatively much cheaper or even, costs nothing at all. If you focus on producing eye-catchy, engaging content, the virality of your content will definitely be child’s play.

  10. Conclusion The market is now teeming with branded and non-branded content marketing brands. How shall you choose then?Find a content marketing company in Kolkata that will customise the requirements for your brand.Contact us at We Love Digital Marketing for conducting thorough research on your products and database, and we shall optimise the best content marketing strategy for you

  11. About us “We Love Digital Marketing” is a concern of WL DIGITAL MARKETING PVT LTD in Kolkata and focuses on developing Digital Marketing Strategy for Businesses. Our head office is located in New Alipore, Kolkata. Our services includeSearch Engine Optimization(SEO),Social Media Marketing,Search Engine Marketing, Content Marketing,Mobile Marketing, Email Marketing, Graphic Designing, and Web Development.

  12. Contact us Operational Office : We Love Digital Marketing 33A, Bankim Mukherjee Sarani, 2nd & 3rd Floor, Kolkata - 700053 Phone:- +91 96811 06015 / +91 98314 10563 Email:- info@welovedigitalmarketing.com

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