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The Omni-channel Shopping Experience
Introduction In the age of multiple channel shopping, omni-channel retailing has empowered: the customer with more choices the retailer with more opportunities
Key statistics on omni-channel retailing More than 84% retailers believe it is important to provide consistent omni-channel customer service 71% shoppers expect to view in-store inventory online while 50% expect to buy online and pick-up in-store
Physical store remains the primary retail touch point for consumers
M-commerce – capturing a bigger share of the omni-channel pie
Top factors that influence online & in-store purchase decisions
Cross-channel fulfillment programs – the list of priorities for retailers
Data Courtesy • www.pwc.com • www.accenture.com • www.emarketer.com