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How to Build Your Online Business Reputation Through Customer Reviews see here.
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How to Build Your Online Business Reputation Through Customer Reviews
Each year 1 in 12 small business owners relinquishes their hope of success and closes the doors of their business for good. The root cause? Over 25% of business owners cite low sales/cash flow as the primary reason for shutting down. It is nearly impossible for new start ups and small businesses to survive in a competitive sector where the customer acquisition cost is steadily outpacing the lifetime value of each acquired customer. In 2019, digital advertising increased by 17.6% and equated to roughly 50% of the global ad market (accounting for approximately $333.25 billion). utternow.com
There are various online platforms which serve as proof of the benefits of having strong brand authority and great reviews. 1)- Amazon Customer Reviews Amazon was one of the pioneering digital storefronts to enable customers to post surveys on purchased items in 1995. Today, it remains as one of the most significant assets for buyers looking to make informed buying choices. utternow.com
2)- Trustpilot Trustpilot is a place where you can proactively increase the authority of your business and gives customers unbiased reviews of previous shopper experiences. While other review platforms focus on specific products, Trustpilot allows users to rank a wide variety of products offered by companies, (both digital and physical) including services. utternow.com
3)- TripAdvisor If you’re planning a vacation, a visit to the TripAdvisor website gives you insider tips on the best places to visit, eat and explore. As the biggest travel site on the planet, TripAdvisor has more than 225 million completed surveys, assessments and photographs contributed by explorers. These raw and unedited reviews make TripAdvisor the perfect trip assistant. utternow.com
4)- Facebook Ratings and Reviews Who doesn’t know about Facebook reviews? In June 2019, Facebook reported a MAU (monthly active users) figure of 2.41 billion. It feels like everyone is using Facebook these days, and the opportunity to engage with businesses and provide reviews while sharing pictures of experiences is greater now than ever before. While primarily a site dedicated to social engagement, Facebook has become a hub for brands to demonstrate their social proof. utternow.com
5)- UtterNow Utternow is Best Customers Reviews App Launched in May 2019 with the tagline 'Mistakes should be rectified and learnt from, not pushed aside and forgotten' are looking to redefine the consumer review app space. Their mobile friendly app is easy to use where customers can rate and review just about every store around the corner. Today, UtterNow is host to over 500 brands and over 1000 customers. Customers who review businesses get in return loyalty points which can be used to redeem amazing deals.
The Advantages of Customer Reviews With increased competition amongst companies that are bidding for media placement, the coming years will prove why product and service reviews should play a most crucial role in any business marketing strategy. First, whether good or bad, reviews give your organization a chance to learn and create. Using customer feedback, you can see exactly where your business is falling short in addressing customer issues and remove typical obstacles on the customer journey. utternow.com