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The increase in demand for work-from-home and remote functioning policies throughout the period of the COVID-19 pandemic aided in fostering the growth of social media and online platforms, therefore empowering the requirement for programmatic displace advertising solutions. In addition, the growth in requirement for conveniently accessible and shorter forms of entertainment and media is positively impacting the growth of the programmatic displaced advertising market. However, data privacy and sharing challenges on programmatic display advertising platforms can limit the programmatic display.
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