New Year, New You: Spending your EOFY Tax Returns Wisely

1. New year, New You: Spending Your EOFY Tax Returns Wisely Taxes, Taxes, Taxes! The Australian end-of-financial year (EOFY) is coming to a close. As Australians file their tax returns, they are waiting with bated breath, ready to splurge on their next purchase! A new tattoo, a new car or paying off fortnightly bills— That’s a feeling that is all too relatable to every one of us! More importantly, this year’s tax returns offer SMEs (Small-to-medium-enterprises) a moment’s reprieve as our economy braces itself for an inflation impact. As a Brisbane branding agency, we appreciate the value that a little extra liquidity brings! But a successful brand knows how to allocate their tax returns wisely to maximise their returns on each investment. As consumers grow more demanding by the hour, businesses must modernise their services to keep up with their rising expectations; what better way to kickstart the new financial year, than to invest in an upgrade or two! Today, we’re going to discuss several ways that you can revitalise, and build a business resilient enough to weather further economic storms! A Meaningful Rebrand A rebrand is meant to update your identity to reflect the “soul” of your brand. To put this into perspective, a consumer study showed that over 86% of people cited authenticity as the defining factor for supporting a brand. When a business is revising its objectives, a rebrand is necessary. And if a business’s original brand is failing to convey their “what, when, why, who and how’s”, a rebrand is also necessary! Regardless, the rhetorical questions remain the same. Assess every aspect of your brand, from your graphical elements down to its written copy. What are you trying to communicate with your target audience? What is the mood you’re trying to set? Is your brand achieving them? If your answer to the last question is no, then a rebrand is much needed! Another way to qualify those observations is to study your target audience’s behavioural patterns. Look at your website’s backend (Google Analytics etc.) to determine whether web visitors are staying or leaving. If your online presence is experiencing significantly high bounce rates, then perhaps your entire brand requires a fresh coat of paint!

2. However, the rebranding exercise is incredibly extensive: your brand voice has to be reimagined, and each piece of marketing material has to be rewritten or redesigned. Thus, we recommend deferring to experts like ourselves to do the work for you! Vesanique, a brand design agency, has 10 years of branding experience. Our comprehensive approach to rebrands is as follows: we strategise, we plan, and we execute accordingly. From web design to copywriting, there is no branding activity that we can’t perform. Shoot a message our way, and we’ll build a new brand that captures the essence of your business. Renew your Website Now, this step is purposefully generic for good reason. Updating your website could entail several reasons: 1. Your website is not user-friendly Most websites experience a wildly fluctuating bounce rate between 27-80% (Semrush). A poorly designed user interface is simply going to exacerbate that greatly. If your website experiences poor load times, visitors are discouraged from staying on. If your website’s layout is difficult to navigate, visitors are going to leave. If the written copy or visual content on your website is neither informative nor convincing, visitors are unlikely to stick around! What use is a website that isn't functional, or aesthetically pleasing to the end-user? You want to showcase the good, not the bad or the ugly with your website! To understand more about the user experience from their eyes, take a look at our previous feature on Vesanique insights. 2. Your website is not cyber-secure Cyber-security provides visitors, especially online shoppers, with an ease of mind that their information is locked away from scam artists and hackers lurking in the shadows. Unfortunately, many Australian websites are highly-susceptible to fraudulent activity and security breaches. On eCommerce platforms, this is especially dangerous for online transactions where payments are taking place! Moreover, compromised cybersecurity fosters an environment for scammers to steal, and appropriate your visitor’s data for monetary gain. If you’re a real-estate agency, the confidentiality of your clients is of utmost importance. What would happen if a malignant

3. hacker had gained access to your clients’ home addresses? The consequences would be devastating! The self-reported losses on cyber-crime alone amounted to $33 billion! And that doesn’t even cover the victims that stayed silent on the issue! Never neglect the importance of cybersecurity; it always pays to be safe. In both circumstances, business owners are strapped for time; it is beyond impossible to expect them to master the art of website design and cybersecurity management in the span of days! These are highly-complex crafts that require years of practical experience. As discussed earlier, Vesanique is a chameleon of a branding agency. Are we a Brisbane web design agency? Yes! Are we a Brisbane graphic design agency? Absolutely! We wear all the hats in the branding business. Our UI/UX creative has designed and maintained over 50 websites for our list of established clients. By diving into the minds of your target audience, we can painstakingly craft an intuitive website that delivers a frictionless experience. Once your new website has been redesigned, Vesanique offers a comprehensive web care package to ensure your web environment stays safe and secure. We observe, evaluate and triage any intrusions into your website. From beginning to end, we’ll walk through the entire website renewal process with you. One Last Thing! Before we conclude, it is important to remind yourself why you’re pursuing these changes in the first place. Every step taken is to provide your audience with a customer-centric experience. Every decision made, and every change implemented is to ensure that your audience associates the following values with your brand: quality, honesty and integrity. The end of the EOFY is a chance for you to signal to your customers that your brand is going to deliver a revolutionary, new experience. And that sentiment should be fully realised across every aspect of your business; your copy, your logo, and your website. That’s the beauty of our company; we’re a full-service digital agency in Brisbane, ready to cover all branding bases with our industry-leading solutions. Should you be ready to action those changes above, then we’d love to be the lucky ones to execute them for you. Let’s talk, don’t be a stranger.