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Digital Village- As a part of the rural empowerment, the bold initiative of digitising was put forward and digitally transforming the villages was one of the major highlights of the empowerment movement by Vijaya Bank.
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What is a Digital Village? A technologically and digitally forward village that boasts of a virtually cashless economy. Every individual holds a savings Bank account and most payments are made using digital methods. USSD banking, Micro ATMs, Mobile Banking, SMS Banking, WIFI etc are some of the digital technologies used to enable the village to go digital.
Vijaya Bank’s Digital Village Initiative Vijaya Bank is the first public sector bank in India to have taken the initiative to digitize banking activities in villages and make them digitally inclusive. Chandagalu village in Karnataka's Mandya district was the 1st village selected for digital transformation by the bank. Success of Digital Village transformation at Chandagalu village was successfully replicated at Dupalli Village (Telangana State - Nizamabad District) and Paladugu Village ( Guntur District, Andhra Pradesh)
Digital transformation process Bank accounts of all residents of the Village were opened under PMJDY. PradhanMantri Jan DhanYojana (PMJDY) Overdraft facility was enabled at ATMs, for all eligible families in the village. Training on digitisation was imparted to 5995 account holders. ATMs were opened in the village, in addition to high speed wi-fi connection for the villagers. Kisan Credit Cards were issued. Vijaya Financial Literacy Centers were opened to educate the village inhabitants about financial products and services. To enable transfer of government benefits into savings account, villagers’ accounts were linked to Aadhaar.
Digital Village - Result and way forward 100% coverage with the inclusion of cashless transactions, usage of online wallets and provision of free Wi-Fi. Mobile Banking, SMS Banking, Missed Call Alerts, Internet Banking, Debit Card etc. were enabled for all households in the villages. Villagers have been issued with RuPay debit card and they are covered under RuPay Insurance Scheme Reduction of gap between rural and urban India, by bringing financially excluded people under the fold of banking. Based on the roaring success of this initiative, Vijaya Bank is planning to extend the initiative to 5 more villages; Pudupet, Deewal, Pandhi, Kurali and Thirupakottai. Bank further aims at reach north-east regions as well every nook and corner of the country with its sights set on a truly Digital India.
VIJAYA BANK • Vijaya Bank is a PAN India Institution, serving diverse sectors of the society • The Bank offers a bouquet of innovative and attractive products and services to its customers. It has also incorporated a host of latest Digital Banking products, to provide the best services to its customers. Digital Banking services are: • VPAYQWIK • Mobile Banking • Net Banking • Vijaya UPI • Twitter bankingand many more… For details, visit: https://www.vijayabank.com