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In case youu2019re making a social media marketing strategy that helps you reach your targeted audience through your blogs or business, you will need to focus on every social media platforms posting timing.
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What’s the Best Time to Post on Each Social Media Platform? Analysis for Facebook, Twitter, LinkedIn, Pinterest and Instagram
Quick Overview • You have the witty caption. The compelling message. The eye-catching photo. • You’re ready to upload, edit, and press the “post” button. • Some may brush timing aside as trivial. Does the time of day really make a difference when posting? Isn’t social media all about the quality of the content? • Yes — to an extent. But research shows that time of day can, in fact, have an impact on the engagement success of a post. • While the truth is that there’s no perfect formula for determining the optimal time to reach your audience, there are trends we can use to make our best-estimated guess. • So, let’s dive in, and take a look.
LinkedIn • With over 610 million members, LinkedIn remains the world’s largest professional networking site. • As more people continue to gravitate toward this platform for professional networking, brands are also turning toward LinkedIn business pages in order to build their followers. • A study by TrackMaven found, based on the average number of interactions per post, that Wednesdays at 9 a.m. and 11 p.m. are most effective, while weekends (especially Sundays) are much lower in engagement.
Facebook • Due to limited organic reach, running a Facebook business account is different than a personal one. • Though there isn’t one easy answer for boosting organic content on Facebook, a number of studies have come up with results for maximizing engagement. • The best day to post was Thus., Fri., Saturday & Sunday in between 9 a.m. to 10 a.mand 1 p.m to 04 p.m.
Twitter • Twitter is interesting as it’s one of only a handful few stages that has kept a sequential course of events. • Expect for select presents, twitter settles on feature out of sequential request ( based on user interests ), practically is imperative to not having your posts become mixed up in the blend. • For B2C brands, an analysis of user data showed the most popular days were Monday through Friday, falling between 9 a.m. and 4 p.m. The worst time for posting was in the evenings after 8 p.m., and on Fridays after 3 p.m.
Instagram • Instagram’s algorithm prioritizes “latest posts,” rather than posting in chronological order. Still, in order to maximize engagement, the best time to post is during the week — with the best day being Thursday at 11 AM to 1PM, 7PM to 9PM. • Best day Is Wednesday!
Pinterest • Around midday from 12 pm – 2 pm. and in the evening from 8 pm – 11 pm. • Your postings outside working hours and on weekends will generate the most interactions. • As above mention, Saturday and Sunday gets Highest level of engagement on Pinterest.
What does this mean for marketers & Agencies? • These insights are valuable for marketers to understand how people use these platforms on average. • For example, there is a consistent trend with people being more active mid-week, specifically on Wednesdays. Additionally, there is more activity in the morning and afternoon, with a notable drop off during evenings and weekends. • Brands can test out these peak engagement times and see what works for your unique audience — and adjust accordingly. • Of course, timing is important, but it’s not all you need to have success on social media.
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