4 Things To Consider Before Creating An Iot Product

1. 4 Things To Consider Before Creating An IoT Product © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. 1

2. 4 Things To Consider Before Creating An IoT Product Many businesses, both in the tech industry and outside of it, are making steps to enter the world of the Internet of Things. There's good reason for this, as there's a lot of interest in the technology among consumers and organizations. However, a business shouldn't jump into developing a new product without a plan. Even current makers of IoT devices should consider these four things before creating a new device: 1. Cost The fact that IoT devices run 24/7 means they're more expensive for providers to create than other products. Not only do companies have to manufacture their products, but they must run servers and feed information back and forth. They must also continuously work to improve the device's software, releasing new bug patches and updates. This means companies have to think a little differently when it comes to funding and charging customers. An IoT provider can't survive by billing customers a one-time fee. Instead, they have to operate on a subscription business model. Recurring payments provide the steady source of revenue necessary to support a product that's always up and running. 2 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

3. IoT holds a lot of promise, but businesses need a plan before they start developing. 3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

4. 2. Target market When many people think of IoT products, they imagine consumer devices like cars, refrigerators and thermostats. However, Business Insider predicted businesses and governments will be the two biggest consumers of this technology. Corporations in particular believe investing in IoT will lead to increased productivity while reducing overhead costs. With this in mind, companies hoping to enter the market should consider which audience will be better over the long term. IoT solutions for business aren't the flashiest concept, but they might have a greater impact in the long run than an internet-connected coffee maker. "When it comes to IoT products, security and privacy mean very different things." 3. Security and privacy As the web developer community Site Point noted, when it comes to IoT products, security and privacy mean very different things. When creating an IoT device, businesses must consider the consequences of poor data security, especially what could happen to customers if the device gets hacked. This is different than when a retailer suffers a security breach and card information is compromised. 4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

5. Poor IoT security can have direct, immediate consequences. Consider a smart thermostat infected with ransomware. A hacker could tap into the system of an elderly woman and turn up the heat until she paid a ransom, and she could suffer a serious ailment as a result. Such an attack could even be deadly in the summer. That's why security should be a top priority before a device is even developed. In addition, companies should determine whether the device in question needs data that could potentially violate the privacy of their customers. Fitness trackers, for example, collect health information protected under the Health Insurance Portability and Accountability Act. If your device needs sensitive data to run properly, you'll need to anonymize and encrypt it. 4. Support No matter how perfectly you design a product, customers will always have questions about it. Businesses need to make sure they're prepared to handle the influx of questions related to a particular device as soon as it launches. If support during this crucial time is subpar, many customers will be upset and cancel their service as a result. As the Harvard Business Review noted, entering the world of IoT is more demanding than many executives realize. It requires a detailed plan and careful consideration of potential markets, how the product will run and what business model will best support it. 5 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

6. About the Author: Bryta Schulz Bryta joined Vindicia in 2013 and serves as Senior Vice President of Marketing. She is responsible for building brand awareness, creating go-to-market strategy and promotion, and driving growth. With over a decade of executive level marketing, product management and PR experience, Bryta has led marketing teams in enterprise technology and SaaS companies. Her experience includes heading product marketing at GoGrid, PGP, RSA and Symantec and business development and product management positions at Xcert, Thales, and Persistence Software. Bryta holds a MA in Translation from the Johannes Gutenberg University Mainz and an MBA from the University of Reutlingen. Visit our Blog for more information. 6 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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