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Harnessing the Power of Organic Search Through White Label SEO Services

In creating a digital marketing plan, paying attention to organic traffic is critical. Seek white label SEO services to gain higher organic traffic.

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Harnessing the Power of Organic Search Through White Label SEO Services

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  1. September 18, 2017 Harnessing the Power of Organic Search Through White Label SEO Services Every tech-savvy marketer knows that there are two ways to drive more traffic to a website: paid and unpaid (or organic) methods. A lot of marketers, however, seem to be putting more emphasis on paid methods such as AdWords and ads on different social media platforms. The diverse options for paid methods have caused organic methods to take a backseat. Page | 1

  2. This doesn’t mean that paid methods alone are more effective in gaining relevant website traffic, though. In reality, paid search only accounts for over 5% of all traffic, compared to around 95% coming from organic search. In creating a digital marketing plan, it’s important to acknowledge the power of organic traffic as well. It’s the First Step More consumers are turning to search engines for answers or solutions to their problems, be it for business or for personal matters. By putting in significant efforts towards gaining organic traffic, a website can eventually land the much-coveted top slots on search engine results pages. This in turn acts as the vital first step towards connecting with potential customers who might be looking for the products or services that the business offers. Long-Term Customers Come From Organic Search Businesses can easily generate a lot of traffic from paid ads and social media, but it’s not always from potential long-term customers. Paid ads give users a compelling reason to visit, though it doesn’t provide them with a reason to come back. Facebook merely drives article visits, while Twitter promotes customer loyalty. These platforms don’t necessarily foster a sense of loyalty to a particular brand. Organic, on the other hand, ensures that users find a website consistently and entices them to stay longer. Traffic from organic search tend to have lower bounce rates, more pages visited, and a higher chance to do repeat business. Adjusting to Changes Sure, social media makes it possible to gain a huge number of visitors from a single referral source. Solely focusing on social media platforms, however, would also mean dealing with drastic consequences once these platforms introduce radical changes. Since marketers have no control over the environment that’s driving the revenue, they might end up with a hefty advertising bill just to generate traffic lost. Google is different. While algorithm changes happen every now and then, possible ensuing issues are easy to fix and traffic can easily be returned. Marketers can also deal with these changes better, especially if they work with white label SEO services providers. Page | 2

  3. At the end of the day, it’s not about which method works best: it’s about making the most out of them. It’s important to use diverse methods in a digital marketing plan, but it shouldn’t neglect organic traffic. Investing in organic results provides a better opportunity to help businesses create long-term relationships with customers and gain a significant ROI. About Virtual Group: Our goal at Virtual Group is to provide the best services to our partners and the best online results to their end-clients. Trust us with any of your requirements, whether you need help with auditing your clients’ websites or assistance with your clients’ SEO campaigns. We offer a wide range of white label marketing services, including SEO, social media management, and online reputation management services. Sources: 4 Reasons Organic Search Is Better, SearchEngineLand.com Why Organic Traffic Matters a Lot And How To Get It?, SEOTechyWorld.com Page | 3

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