Online Reputation Management Services Can Prevent Social Media Disasters

1. September 18, 2017 Online Reputation Management Services Can Prevent Social Media Disasters How much do companies value their online reputation? A lot, apparently, as according to a global survey conducted by Deloitte, reputation ranks as the number one strategic risk for companies. Even more surprising is the fact that most executives believe that their reputation management strategies do not support their business well enough. Page | 1

2. In a world where one bad review or a poorly worded response on social media can do irreparable damage to a business’ integrity, effective online reputation management services are needed more than ever. More than just damage control, these services also serve as a means to prevent disasters particularly on social media. Monitor Online Mentions An integral part of an online reputation management campaign is monitoring social media channels for mentions of elements that are relevant to a business. It could be the brand itself, products, services or a targeted keyword. Experts use specialized software to keep track of all mentions across social networks from customers and competitors alike. Reputation managers will then analyze information for any actionable insights. Formulate Swift Response Regularly engaging happy customers is a good practice but what you should really keep an eye out for are negative mentions. Negative feedback can spread like wildfire especially on social media, which is why immediate intervention is required. Eventually, customers will permanently associate a negative experience with the brand. Active monitoring can help companies respond as soon as possible to minimize blowback. Responses should be focused on regaining the trust of customers. Thank them for bringing attention to the issue and assure them that it won’t happen again. Then offer solutions to the problem or tell them what is being done to resolve it on the company’s end. Share Positive Content Putting out great content helps websites rank high in search results especially if the audience finds information in the content valuable. Sharing positive and original content on social media also elicits word-of-mouth and increases exposure. In this case, the target customers are doing the marketing for the brand. Including the brand’s name within content is also ideal. Users will associate the company with positive content and it will also help when trying to downplay negative mentions. Page | 2

3. Demand for online reputation management is expected to rise as more businesses realize the marketing potential of social media. Partner up with experienced reputation managers to meet the needs of your clients. About Virtual Group: Virtual Group is a premier online marketing outsource provider that offers a full suite of white label marketing services. Our specialized marketing team can help with everything from web design to online reputation management. We aim to provide only the best services to partners and their end-clients. Sources: 9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO, MarketingLand.com 7 Expert Tips to Protect Your Online Reputation with SEO and Social Media, SearchEngineJournal.com Page | 3