White Label Marketing: Leverage Accelerated Mobile Pages to Increase Online Visibility

1. September 18, 2017 White Label Marketing: Leverage Accelerated Mobile Pages to Increase Online Visibility Online content has changed significantly since AMP or accelerated mobile pages have been introduced by Google. AMP allows users convenient access to web pages while cutting down loading speed. All this is achieved without altering mobile readership experience or sacrificing any ad revenue you may be relying upon. It is therefore no surprise that over 50 percent of consumers say that they prefer AMPs over other formats. Page | 1

2. Beyond improved user experience, however, marketers have a lot more to gain if they utilize AMP for content marketing on mobile platforms. Move Past Mobile-Friendliness Having a mobile-friendly version of your website just doesn’t cut it anymore. The mobile- friendly label has long since been retired in favor of better ones like mobile-responsiveness. Sites that still display their clunky desktop versions on mobile devices get penalized. This trend continues today as adoption of AMP becomes more widespread. Google shows its preference for AMP pages by highlighting them in search results. Aside from displaying a dedicated icon, pages are featured in a carousel when users type in search phrases. Boost Online Presence While AMP is yet to be considered a ranking factor in search results, you can’t deny its impact on a website’s visibility. AMP is especially useful if your clients are in the e-commerce business. Since product and listing pages are fully supported in AMP, businesses can increase their online presence. This can make the online customer journey shorter as customers can readily click on products that interest them. Better still, clients don’t need to make their entire website AMP-compliant right away. They can prioritize AMP conversion for pages that are in need of a visibility boost first, such as their product pages. Increase Conversion Rate It is said that businesses lose 40 percent of visitors and potential customers when a website loads slowly. If it takes longer than three seconds, customers will just abandon a website in favor of a competitor’s site. Load speed depends on two factors: the website’s optimization and the speed of the prospects’ internet connection. Even if the website is properly optimized, marketers must take into account their prospects’ mobile broadband speed. Fortunately, according to Google, AMP can reduce page loading time on mobile by 15 to 85 percent even if the user doesn’t have access to Page | 2

3. high-speed internet connection. With less time spent waiting on a website to load, conversion is effectively increased. As of now, there are more than 150 million AMP-enabled content in Google’s index, and over 4 million are being added each week. Give your clients an edge over their competition by adopting this format. About Virtual Group: Virtual Group is a white label marketing outsource provider that offers a wide range of services including SEO, social media, web design, PPC and more. We cater to full-service digital marketing agencies and specialized marketing firms. Our team of experienced marketing professionals can help you reach your business goals. Sources: AMP for Retailers: Is It Worth It?, SmashingMagazine.com How to Get Started with Accelerated Mobile Pages (AMP), SearchEngineLand.com Page | 3