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Pea Protein Market, By Type (Isolates, Concentrates, Textured), By Application (Bakery and Snacks, Dietary Supplementation, Beverages, Meat Analogs/Substitutes), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
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PEA PROTEIN MARKET ANALYSIS Pea Protein Market, By Type (Isolates, Concentrates, Textured), By Application (Bakery and Snacks, Dietary Supplementation, Beverages, Meat Analogs/Substitutes), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027
Pea protein is a plant-based protein that is derived from yellow and green peas. They are widely used in protein supplements and various food applications. Pea protein is a rich source of essential amino acids that are required for the healthy functioning of the body. Consumption of pea protein enhances the blood circulation and calcium absorption in the body. Moreover, it also stimulates the healthy growth of the muscles. • The global pea protein market is projected to reach around US$ 117.0 million by the end of 2027, in terms of revenue, growing at CAGR of 12.2% during the forecast period (2020-2027). Drivers: • Growing demand for gluten-free products along with the rising popularity of plant-based protein is primarily fueling the market growth of the pea protein. Rising demand for pea protein from dietary supplements and functional food and beverages is also expected to augment the market growth of the pea protein. Rising health awareness among consumers is propelling the demand for dietary supplements. All these factors are predominantly accelerating the market growth of pea protein. • Increasing awareness regarding the importance of consuming protein among vegan consumers is projected to foster the market growth. Growing demand for fortified food coupled with the increasing prevalence of various chronic disease such as diabetes and cardiovascular disease is also projected to augment the market growth of the pea protein. Moreover, growth in the food &beverage the industry is further anticipated to surge the market growth.
Figure 1. Global Pea Protein Market Share (%) in terms of Value, By Region, in 2019
Europe region dominated the global pea protein market in 2019, accounting for 36.1% share in terms of value, followed by Europe and Asia Pacific, respectively. • Market Restraints: • Availability of low cost alternatives such as milk protein, egg protein, wheat protein, and soy protein which are widely used in dietary supplements is expected to hinder the market growth of pea protein
Market Opportunities: • Shifting consumer’s preferences for plant-based beverage formulations is expected to serve major growth opportunities to the market of pea protein. For instance, in October 2018, DuPont launched pea protein for beverages. A new pea protein ingredient called TRUPRO 2000 is designed specifically for beverage applications. TRUPRO 2000 delivers superior flavor and mouth feel performance in beverage powders. Hence, the growing demand for plant-based beverage formulations is expected to accelerate the market growth. • Growing demand for high protein formulations among health-conscious consumers is projected to offer lucrative opportunities to the the market of pea protein. The rising number of people visiting the gym and diet center that recommend people to consume a rich source of protein food products, energy drinks, and other healthy food products is further expected to augment the market growth. Thus, rising demand for high protein formulations is projected to foster the market growth of pea protein.
Market Trends: • Increasing launch of meat substitute with high protein content is expected to be a major trend in the market of pea protein. For instance, in October 2019, Nestlé launched Nestlé's Awesome Burger, a plant-based patty that looks and tastes like meat. Moreover, pea protein is also used in meat products as a texture improving agent in the meat processing. All these factors are projected to foster the market growth of the pea protein.
Figure 3. Global Pea Protein Market Share (%) in terms of Value, By Application, in 2019
On the basis of application in 2019, the dietary supplements segment has accounted the largest market share of 41.3% in terms of value, followed by bakery & snacks and beverages segment respectively. • Regulations • Europe • Commission Regulation (EC) No. 1170/2009 of November 30, 2009, An amendment of Directive 2002/46/EC, lists the vitamins, minerals and their chemical forms that can be used in the manufacture of dietary supplements, as well as chemical forms of vitamins and minerals that can be added to food
Global Pea Protein Market - Impact of Coronavirus (Covid-19) Pandemic: • Food being an essential commodity, the demand for food ingredients such as pea protein is expected to rise during the pandemic and post pandemic conditions, worldwide. Having said that, Coronavirus (Covid-19) has majorly impacted the food & beverages industry and in turn has changed the dynamics of entire ecosystem including raw material suppliers supplying food ingredients. Lockdown in various nations such as India, China and Spain, among others and cease in the subsequent trade activities has paralyzed the supply chain. Lockdown in various countries is expected to impact supply chain system of pea protein, which will hamper growth of pea protein market for short period
Competitive Section: • Company Names • BurconNutrascience • Cosucra Groupe Warcoing • Nutri Pea Limited • Sotexpro • Roquette Freres • Glanbia Plc. • FenchemBiotek Ltd. • Prinova Group LLC • Yantai Shuangta Food Co. • Few Recent Developments • Roquette Freres: • In December 2019, Roquette announced the expansion of its range of premium plant-based proteins for the meat alternative sector at Food Ingredients Europe (FIE 3-5 December 2019). Roquette adds two plant-based textured proteins, one from peas and one from fava beans.
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