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GENERATIONAL MARKETING: THE IMPORTANCE OF UNDERSTANDING YOUR AUDIENCE VISION51
When building your marketing strategy, your number one focus should be on your target audience. Without knowing and understanding your target audience, it is impossible to create an effective marketing strategy. Having a ‘one size fits all’ approach will not generate the best results for your business. Instead, you need a clear picture on who you want to aim your products and services at, and then market to this audience effectively by understanding their behaviours and interests.
GENERATIONAL MARKETING Generational marketing helps to define who you target your digital marketing strategy at by breaking it down into groups and ages. With generational marketing, you will ensure that it is specifically targeted at the age group and demographic of your target audience and that you are producing the right kind of content that appeals to them online.
APPEALING TO THE RIGHT DEMOGRAPHIC In order for your digital marketing to be successful, it is imperative that you develop a thorough understanding of your target demographic. Once you have established what this demographic is, you should research and learn what kind of content they like, as well as the various platforms they use and online habits that they form.
PRODUCING QUALITY CONTENT It is always important to produce quality content on behalf of your brand, this applies even more so when it comes to generational marketing. With each generation, you will need to produce a different style of content, as they will all have different interests.
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