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Vision51 is an expert website design company in Warrington. We specialize in SEO, Facebook marketing campaigns, and web design services at the best prices in Widnes, Wirral, Wigan, and St.Helens. <br>
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USING WEB DESIGN TO IMPROVE CUSTOMER EXPERIENCE W W W . V I S I O N 5 1 . C O . U K
INTRODUCTION The easier it is to use and the more useful information there is available, the longer they will spend on there and the more likely they are to take the actions that you want them to, which depending on the type of business you are, may mean buying a product or booking a slot with you. The key to getting this right is knowing your audience.
THE IMPORTANCE OF YOUR WEBSITE it’s really important to understand what a big role your website has to play in gaining customers, marketing your brand, and generating revenue. With that being said, you want to make your website as good as it possibly can be. This means being easy to use, appealing to your audience, and making their desired actions clear and simple to follow with minimal clicks required.
MAKE IT REAL To add to this and also make it feel more personal and human-like, you could perhaps have a few pictures of your team or existing clients and case studies throughout the site. This can make the audience feel more connected to you, and furthermore you can even add in a feature of live chat, where people visiting your website can actually talk to a member of your team and ask any questions that they may have.
IT’S ALL ABOUT TRUST In order to get anything from potential customers visiting your website, you have to make them trust you. Now this can be established partly by the point we mentioned above, as it really helps when people feel that they’re actually buying from people and not just a robot-like website. SOMETIMES LESS IS MORE Don’t go into too much complicated detail. It can be easy to get carried away and fill each page with information all in technical terms of what kind of work you cover and what it means.
EASY TO NAVIGATE Having a website that’s easy to navigate is key to improving customer experience. Things need to be quick and easy to find, people dont want to spend ages searching through and clicking from page to page to finally get to the bit of information they need. Make it clear and keep it simple. VISUAL APPEAL One of the most important things about having a good website is that it needs to be visually appealing and translate your brand. A customer needs to click on your website and see that it immediately stands out from the rest and conveys your brand well.
LET'S WORK TOGETHER All things like this improve the user experience and make them want to stay and look at more. PHONE EMAIL WEBSITE hello@vision51.co.uk 01925555858 www.vision51.co.uk