1 / 17

mobile marketing

. Mobile Marketing is the medium of online technical marketing which focuses on reaching to the targeted audience such as smart phone users using mobile feature and applications.

Vrishali_M
Download Presentation

mobile marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Different techniques used in mobile marketing Used in Mobile Marketing Different Techniques

  2. Introduction  Mobile Marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smart phones , tablets and/or other mobile devices ,via websites , email, SMS and MMS, social media and apps .  Mobile is disrupting the way people engage with brands.

  3.  4.5% of Marketing Budget (for paid ads) Spent on Mobile  60% of B2B and B2C Marketers expect Mobile Marketing budget to increase  64% of Mobile CRM Budgets will be spent on App-content and retention efforts  $10.50 billion total mobile marketing estimate

  4. Techniques  SMS Marketing  MMS  Push notification  App-based Marketing  In-game Marketing  QR Codes  Proximity Services  Location Based Services  RinglessVoicemails  User-Controlled Media

  5. SMS Marketing to connect

  6. MMS Marketing

  7. Push Notification

  8. App Based Marketing

  9. In Game Marketing

  10. QR Codes

  11. Proximity Systems  Allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone.

  12. Location-based services  There are various methods for companies to utilize a device's location. Store locators Proximity-based marketing Travel information Roadside assistance

  13. Ringless voicemail  The advancement of mobile technologies has allowed the ability to leave a voice mail message on a mobile phone without ringing the line

  14. User-controlled media  Mobile marketing differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications

  15. Optimize for micro moments  Google has identified ‘micro moments’ and have diffentiated it into four categories  I want to know moment  I want to go moments  I want to do moments  I want to buy moments

More Related