Personalized And Interactive Videos

1. Personalized And Interactive Videos Traditional videos are a mass-produced communication tool, featuring one-way messages that are directed towards a large group of prospects or customers. While these videos are certainly impactful, modern customers need something extra to truly catch and hold their attention. In regards to this, personalization and Interactivity videos in India are more efficient. With personalized videos, each person watches a video that is unique to them. It not only addresses them by name, but also reflects their account information, individual details and offers exclusive to them. Interactivity, on the other hand, allows customers to take actions within the video, thereby developing a 2-way dialogue between them and the customers, and helps them to drive their individual customer experience journey. There are many companies today that incorporate interactive video content and Personalized

2. Video Greetings into their marketing strategy. Interactive and personalized videos can change the marketing game to a great extent, with the usage of real-time technology that keeps the viewers engaged. Videos are steadily becoming the preferred method of digital marketing across the world. In fact, in the next few years, video is expected to make up more than 80% of all internet traffic. Hence, for any modern, growing business, videos would be the perfect tool to communicate with their prospects and customers. Presenting videos in a personalized manner, with which they can interact, can guarantee that your target audience shall be paying attention to your marketing content. Shoppable videos and similar video content can work wonders in magnetizing the attention of the audience and encouraging them to make purchases.