Video Marketing Strategy Tips for Increasing Engagement and ROI

1. Video Marketing Strategy: Tips for Increasing Engagement and ROI All business owners explore ways to increase engagement with the target audience. Video marketing is one of the simplest yet impactful ways to do so. A video marketing strategy can be created to achieve a number of marketing objectives, starting from building awareness and educating users to generate pipeline and retaining customers. To boost engagement and ROI through video marketing you however must follow a systematic approach and keep certain pointers in mind. Define your goals and audience The very first step of creating an impactful video marketing strategy is to gain a good understanding of your goals and target audience. These insights would impact all your subsequent decisions, right from video types to the distribution channels to be used. You need to identify the KPIs important to your goals, and map your video strategy directly based on them. For example, if you want to improve demand generation, it would be ideal to create product explainers and demo videos. On the other hand, to reduce churn, it is better to prioritize educational video tutorials that support customers post-purchase. When drilling down the target audience, it is prudent to understand their pain points, personality, values, demographics and role in the buying process. These insights would help in tailoring the video messaging, visuals, length and distribution channels, so that they effectively resonate across the whole customer journey. Decide on your video types Diverse types of video content tend to tap into the specific emotions and needs of the experience of the prospects at varied moments. For instance, leads who are at the start of their journey and looking for a quick solution to their pain points may best respond to short videos focused on introducing your brand and solving their problem. To engage the customers at this stage, you can use explainer videos, 30-second video ads, results-focused landing page videos or short how-to videos optimized for a Email, Whatsapp and SMS. As the lead becomes more curious and want to know about their brand, you may focus on longer product demo videos and case studies that show exactly how your solution helps. Tailoring the video strategy to emotional drivers can help influence each and every touchpoint on the path to conversion. As the leads are converted, you would want the video marketing strategy to include content that drives retention and helps deliver better ROI in the long run. This stage would be ideal for sharing Thought leadership video content, videos of product launches, customer education videos and more. Define your messaging and content plan Defining the content plan and messaging is somewhat like setting the blueprint for the video marketing strategy. It helps determine how your brand message and voice shall be communicated across multiple channels, and ensure that the video content aligns with your brand identity, marketing goals, and expectations of the target audience. Use the right video editor Using a dependable and feature-packed Interactive video editor is vital for the creation of powerful marketing videos. It shall become easy to boost customer engagement by using video editors that craft visually appealing content. A good interactive video editor would empower you to convey messages effectively. www.vspagy.com