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In this presentation we explore the awesome power of adding Wow, Aha, and Yippee to your content creation, be that for your presentations, content marketing campaigns, sales material or website.
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Our ‘whole brain’ approach to creating content that generate leads and convert leads to sales.
“Wow” captures attention, builds interest and starts conversations.
“Aha” facilitates engagement, encourages exploration and generates positive action.
“Yippee” creates loyalty, encourages referrals and stimulates growth.
Without emotion, we are biologically incapable of making decisions.
Our conscious, rational minds represent a very small layer atop a vast well of unconscious drivers.
Next, build a narrative to guide the audience through the decision making process.
Lastly, empower the narrative with perceptions, impressions and emotion.
We call it the whole brain approach: Facts + Perceptions + Emotions.
Find our how to use the whole brain approach to create Wow, Aha and Yippee to: Empower your Brand Empower your Website Empower your Marketing Empower you Presentations
Brought to you by WAKSTER Masters of Visual Communication Liked this presentation? We can do the same for you! www.wakster.com