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MKT 431 Exciting Results / snaptutorial.com

Week 1 Individual Lab Challenge

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MKT 431 Exciting Results / snaptutorial.com

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  1. MKT 431 Entire Course For more classes visit www.snaptutorial.com MKT 431 Week 1 Individual Assignment Business Opportunity Paper (2 Papers) MKT 431 Week 2 Team Assignment Trends and Conditions Paper (2 Papers) MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation) MKT 431 Week 4 Team Assignment Memo to Business Partners (2 Papers) MKT 431 Week 5 Team Assignment Marketing Your Business Paper (2 Papers) MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper (2 Papers) *****************************************

  2. MKT 431 Final Exam Guide For more classes visit www.snaptutorial.com FINAL EXAM MKT431 (10 points) – Fill in the Blank Student’s Name _____ ____________________ 1. Unlike traditional research, the entrepreneurial approach recognizes that customers are emotional, not just rational, and their feelings and instincts influence their __________. 2. Word of mouth (WOM) is essentially a ________ _________ with information passing from one individual to another, then to another—the oldest method of marketing in a snail-mail world. 3. The “Red Queen” runs and runs and runs—relentlessly. Chances are you can identify with this feeling. Like the Red Queen, we live in a world of breathtaking change as a result of ever faster cycles of innovation and ________________. 4. Education is one of the most rapidly growing sectors of developed work economies, and the ________________ in good education have never been greater. For every year of education, wages increase by a worldwide average of 10%.

  3. 5. Traditional marketing logic was simple: the marketer acts as agent of the company by managing the 4 P’s as variables with which to attract customers and build loyalties—the customer is viewed as a fish to be caught, a pawn in the ongoing struggle between competing firms in search of superior profits for their _______________. 6. Consumer psychologists have spent many years studying customer purchasing behavior. Much of this research has been grounded in ______________, stimulus-response models and views the consumer as a more or less passive recipient of, and responder to, marketing stimuli. 7. The marketing concept has its genesis in this _________ on the customer—finding out what the customer needs, wants, and values and then delivering this as expeditiously and economically as possible. 8. In simple markets of old, producers of goods or services dealt directly with the consumers of those offerings. In some modern business-to-business (B2B) markets, suppliers also interact on a face-to- face basis with their customers. In most contemporary markets, however, mass production and consumption have lured intermediaries into the junction between ________ and _______. 9. To establish and maintain strong customer relationships, especially when selling in business-to-business markets, salespeople must also deal with a greater number and variety of individuals within ______________ ____________. 10. The effect of the flock-of-birds phenomenon is that access is equalized, unlike what occurs in _____________ ________________. In a very real sense, no one has a “better right of access,” and no one, not even the largest corporation, can shout louder.

  4. ***************************************** MKT 431 Week 1 Business Market Analysis, Part 1 (Child Care) (18 slides) For more classes visit www.snaptutorial.com MKT 431 Week 1 Business Market Analysis, Part 1 (Child Care) (18 slides) MKT 431 Week 1 Business Market Analysis, Part I Resources: How to Do a Market Analysis for a Business Plan and Write Your Business Plan Purpose of Assignment The purpose of this assignment is to provide you with hands-on experience analyzing the market for your specific business and conducting a thorough analysis. Congratulations! You have been invited to the famous TV show, Shark Tank. Prepare a presentation in a format of your choice for your financial investors on Shark Tank. Prepare for a “rapid fire” format of

  5. questions from your investors on your market analysis presentation or paper. Assignment Steps Watch an episode Shark Tank of your choice. After watching an episode, complete a market analysis on your business. Include the following elements (Keep in mind that you need to narrow your target market to a manageable size based on start-ups in your industry):  Distinguishing characteristics  Size of the primary target market  What market share can be gained  Pricing and gross margin targets  Competitive Analysis Regulatory Restrictions  Write 3 to 5 questions you anticipate would be a challenge to answer, given your existing marketing analysis, from the Shark Tank financial investors on the panel. Provide an answer to each question.  Create a 20 to 25 slide presentation on your market analysis. Click the Assignment Files tab to submit your paper or presentation. Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals. MKT 431 Week 1 Business Market Analysis, Part 1 (New Restaurant) For more classes visit

  6. www.snaptutorial.com MKT 431 Week 1 Business Market Analysis, Part 1 (New Restaurant) ***************************************** MKT 431 Week 1 Individual Assignment Business Opportunity Paper(2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers Individual Business Opportunity Paper Resources: University Library, Internet Select an industry from the following list and develop a business idea for that industry: Apparel

  7. Food and Beverage Telecommunications Home improvement Technology Research the market trends in that industry. Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity. Format your paper consistent with APA guidelines. ***************************************** MKT 431 Week 2 Ethical analysis Paper (Wells Fargo Account Scandal) (1100 words) For more classes visit www.snaptutorial.com MKT 431 Week 2 Ethical analysis Paper (Wells Fargo Account Scandal) (1100 words)

  8. MKT 431 Week 2 Ethical Analysis Paper Purpose of Assignment The purpose of this assignment is to evaluate and analyze the ethical behavior as shown in events surrounding a crisis or situation that a company has experienced. Handling an ethical situation can have an impact on your finances, marketing credibility, and customer loyalty. Your learning team will select an ethical example and complete the following:  Identify the key issues facing the company and the incidents that led to the ethical issue.  Explore actions that the company and its representatives failed to do to prevent the situation.  Describe which of the 12 ethical questions posed by Laura Nash illustrate the ethical shortcoming.  Recommend what the company should have done to prevent the situation, and provides guidelines for future ethical behavior.  Analyze how the company regained public trust and credibility after the ethical incident? Assignment Steps Your learning team can select one of the following ethical examples and conduct additional research in the University Library:  VW (Diesel emissions falsification)  British Petroleum (the Gulf Oil spill)  Enron (accounting dishonesty  Mylan Epipen, (pricing scandal)  Wells Fargo, (fake account scandal)  Martha Stewart  Exxon-Valdez (oil tanker spill)  Ford (Firestone tire)  Toyota (acceleration issue)  Samsung (exploding cell phones) Cite at least three research sources for this paper with APA formatting. Your paper should be no less than 800 words in length. Click the Assignment Files tab to submit your assignment.

  9. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment. ***************************************** MKT 431 Week 2 Situation Analysis (Childcare Facility) (800 Words) For more classes visit www.snaptutorial.com MKT 431 Week 2 Situation Analysis (Childcare Facility) (800 Words) MKT 431 Week 2 Situation Analysis This assignment has two major parts. The first part is a Situation Analysis in which you will examine the competitors and customers in your marketplace and discover the challenges and opportunities that

  10. exist in your target market. The second part involves the creation of your Value Proposition. Assignment Steps Part I Conduct a Situation Analysis for your selected business opportunity. Include the following details in your analysis:  Analyze competitors by using the Competitive Matrix and applying appropriate variables for your business.  Analyze the customers that you wish to attract including current and future customers.  Compare the specific attributes of your product with those of competitors in your market niche.  Describe aspects of your product/service that will attract your targeted customers.  Evaluate similarities and differences between your target market and that of your competitors. Part II The results of your Situation Analysis provide the basis for a distinct Value Proposition for your product/service that can help to generate brand and name identity. Write your Value Proposition as a 750- to 1,050-word paper that includes the following:  Define your Value Proposition.  Explain the Value Proposition for your product or service.  Discuss the major elements necessary for building a brand.  Identify 5 action steps that you will take to build the brand for your company and/or product. Click the Assignment Files tab to submit your assignment. Note: Please keep your graded assignment for your future small business course, MGT/465. You will use portions of this for your Small Business Plan. *****************************************

  11. MKT 431 Week 2 Team Assignment Trends and Conditions Paper(2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers Trends and Conditions Paper Resources: University Library, Internet Select an industry that a teammate researched in the Individual Assignment. Identify a good business opportunity in that industry that wasn’t presented by members of your team in the individual assignment. Write a 1,050- to 1,400-word paper in APA format that explains why a business opportunity is a good one based on your evaluation of the market trends and conditions. Use at least five research sources in the paper. Format your paper consistent with APA guidelines.

  12. MKT 431 Week 3 Brand Management Part 1 (Childcare Facility) (800 Words) For more classes visit www.snaptutorial.com MKT 431 Week 3 Brand Management Part 1 (Childcare Facility) (800 Words) MKT 431 Week 3 Brand Management, Part I Purpose of Assignment The purpose of this assignment is to help you create and maintain a brand image that appropriately reflects your small business. Assignment Steps Write a 1,050-word paper in which you address the following:  Answer the following questions: o What makes your product or service unique? o What is your market niche? o How would you describe your company? o How strong will your presence be on social media?  Outline the perception that you want consumers to have about your brand when they first see it, and explain your reasoning.  State the top three specific challenges to your business.

  13.  Describe how you plan on meeting and exceeding potential challenges to the creation of a good brand for your business.  Explain how your closest competitor’s brands are similar or different.  Evaluate how effective your brand is against your competitor’s brands through an analysis of strengths and weaknesses. Click the Assignment Files tab to submit your assignment. Note: Please save this graded assignment for MGT/465 as you will use this information as a basis for creating your Business Plan. ***************************************** MKT 431 Week 3 Individual Assignment Niche Marketing and Customer Involvement Presentation (2 Presentation) For more classes visit www.snaptutorial.com

  14. This Tutorial contains 2 Different Papers/Presentation Niche Marketing and Customer Involvement Presentation Resources: University Library, Internet, and the Virtual Organizations can be found on the student website Create a 10- to 15-slide Microsoft® PowerPoint® presentation on niche marketing and customer involvement for your selected organization. You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following: Potential target market niches for your selected organization USP strategies involving customer input that could be used by the organization At least three things that could be changed or added based on customer feedback ***************************************** MKT 431 Week 4 Business Market Analysis, Part 2 (Child Care Facility) (23 slides) For more classes visit www.snaptutorial.com

  15. MKT 431 Week 4 Business Market Analysis, Part 2 (Child Care Facility) (23 slides) ***************************************** MKT 431 Week 4 Business Market Analysis, Part 2 (New Restaurant) For more classes visit www.snaptutorial.com MKT 431 Week 4 Business Market Analysis, Part 2 (New Restaurant) *****************************************

  16. MKT 431 Week 4 Pricing Strategy Presentation (Pest Control) For more classes visit www.snaptutorial.com MKT 431 Week 4 Pricing Strategy Presentation (Pest Control) MKT 431 Week 4 Pricing Strategy Purpose of Assignment The purpose of this assignment is to help you create and justify pricing for your product and service while keeping the motives of your competition in mind. Assignment Steps Review the Week 4 Electronic Reserve Readings article “Practical Pricing is Key” by Gooch. Create a presentation that is at least 10 slides in length. Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals. Include the following in your presentation:  Compare and contrast the various pricing practices discussed.  Explain the technology under consideration for your business.  Evaluate the distribution channels that you propose using.

  17.  Identify key issues related to pricing in your industry, and explain how your pricing strategy will affect your business.  Rate the attractiveness of your industry as a business opportunity.  Create general recommendations that might apply to any competitor when pricing is in question. Click the Assignment Files tab to submit your Team Presentation. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment. ***************************************** MKT 431 Week 4 Team Assignment Memo to Business Partners(2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers

  18. Memo to Business Partners Resources: University Library, Internet Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. Write a 1,050- to 1,400-word memo to your prospective business partners in which you complete the following: Describe the results of your competitive analysis. Explain the characteristics of the market niche to which the product or service will be targeted. Provide your recommendation of brand characteristics that will support the total product’s value. Specify the overall value proposition of the total product Recommend unique product characteristics that will appeal to the targeted market niche. Format your paper consistent with APA guidelines. ***************************************** MKT 431 Week 5 Advertisement and Promotion Paper (750 Words) For more classes visit

  19. www.snaptutorial.com MKT 431 Week 5 Advertisement and Promotion (750 Words) MKT 431 Week 5 Advertising and Promotion Purpose of Assignment The purpose of this assignment is to give you practical experience in selecting an appropriate mix of advertising and promotional options (including the use of social media) for the company you are creating. Assignment Steps Write a 750- to 1,050-word paper. Propose a mix of traditional advertising and promotional options for your product(s) or service(s) that includes:  Media to be used  Explanation of how the selected advertising will reach your intended target audience  Timing considerations  Cost considerations  Metrics used to determine the success of your advertising efforts Explain in detail how your intend to use social media, including:  Social media platforms you will use  Reason(s) why you selected this social media for your specific target audience  Cost considerations  Metrics used to determine the success of your social media campaign Click the Assignment Files tab to submit your assignment. *****************************************

  20. MKT 431 Week 5 Individual Assignment Ethics and Product Consumption Paper(2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers Ethics and Product Consumption Paper Resources: University Library, Internet Select a company with a reputation for ethical business practices. Write a 750- to 1,050-word paper in which you complete the following: Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.

  21. Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Format your paper consistent with APA guidelines. ***************************************** MKT 431 Week 5 Social Media Presentation (10 Slides) For more classes visit www.snaptutorial.com MKT 431 Week 5 Social Media Presentation (10 Slides) MKT 431 Week 5 Social Media Purpose of Assignment The purpose of this learning team assignment is to focus on social media and how it impacts small businesses. Create a 10-slide presentation addressing how a company can use social media to build relationship marketing for a small business.

  22. Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals. Address the following in your presentation:  Describe the name, location, and mission of the small business.  Select the social media platform(s) that you will use (e.g. Facebook, LinkedIn, Twitter, or Opportunity).  Provide a timeframe and measurable goals pertaining to the number and type of customers you plan to reach.  Discuss in detail how this campaign will increase relational marketing.  Draft plans to launch the social media campaign, and include a messaging sample that you’d like to send to your customer base. Click the Assignment Files tab to submit your assignment. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment. ***************************************** MKT 431 Week 5 Team Assignment Marketing Your Business Paper(2 Papers)

  23. For more classes visit www.snaptutorial.com This Tutorial contains 2 Different Papers Marketing Your Business Paper Resources: University Library, Internet Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following: Select an appropriate distribution channel for a product or service and provide the rationale for the recommendation. Create a pricing strategy. Determine the level of relationship marketing that would be appropriate. Develop an appropriate advertising and promotion strategy. Identify the best uses for technology in terms of marketing the product or service. Format your paper consistent with APA guidelines. *****************************************

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