Meetings, incentives, conferences, and exhibitions (mice) market
MICE stands for meetings, incentives, conferences, and exhibitions. Corporate companies hold meetings, conferences, exhibitions every year. There are various personnel and groups that are involved in MICE market such as event planners, meetings and conferences planners, managers and convention department of hotels, function or conference venues, hospitality businesses, and logistic firms. When an employee shows extra ordinary performance or achieves the required target then he or she is awarded in the form of an incentive such as overseas trips or domestic trips.
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