15 Reasons to Choose WordPress for Small Business

1. 15 Reasons to Choose WordPress for Small Business For a small business to thrive in the digital realm, a professionally built functional, website is indispensable. The website serves as the first impression to your visitors. It must be well- structural, resplendent, and provide the necessary information to promote the trade. The importance of functional website layout and marketing strategies for digital success is heavily discussed, across the internet. However, an overtly overlooked topic is choosing the right website platform. The platform serves as the foundation for your small business’s online presence. Choosing the right website platform is crucial as it significantly impacts the growth rate. Everything that comes after, the look and feel, functionality, website maintenance, and upgrades – is dependent on the platform choice. A suitable website platform provides a solid base for sustainable business operations. It aligns with the unique business needs and offers a scalable model. In wordpress development london, WordPress has gained massive popularity over the years as the most popular Content Management System (CMS). 60% of all websites (whose CMS we know of) use WordPress. The reasons are obvious – it is an open-source platform with a user- friendly interface. The platform effectively powers small businesses and large ones alike. www.webskitters.uk

2. 15 Reasons to Choose WordPress for Small Business WordPress is a CMS or Content Management System that allows users to add, edit, and alter without coding expertise. Initially, the platform was launched for blogging in the year 2003 – that is about 20 years ago and now you need a good wordpress development agency london for setting it. Since then, it has served as a reliable platform for one-third of the world’s websites. This open-source CMS is known for its customizability. The easy-to-use interface caters to the needs of small to large-scale businesses. That is, if you ever decide to expand your small business, WordPress will provide the required scalability. It is an open-source platform, meaning the source code is free to use. The platform is released under GPL (General Public License) – you are free to edit and modify the code. The only things businesses have to invest in are hosting services and premium plugins and themes. www.webskitters.uk

3. 15 Reasons to Choose WordPress for Small Business As a small business going digital, it is likely to not have a huge budget. Website creation requires design and development; these come with a cost. WordPress is a beneficial choice for its low development charges. Although an open-source CMS platform, the platform is not entirely free from charges. Businesses have to pay for hosting and domain names. There are several themes and plugins to utilise – both free and paid. The free options will come with limitations. However, at a beginner level, these work just fine for a small business website and choosing wordpress developers london is very important You may be wondering if there are several other CMS platforms to consider. There is – but it is crucial to determine budget flexibility when choosing a small business website platform. Here is a quick cost comparison of WordPress and other renowned CMS platforms – WordPress vs. Wix – For small businesses, Wix costs around £14 every month. WordPress on the other hand is free, and you only pay for hosting services starting at £2. WordPress vs. Magento – Both platforms are open source. However, in the case of Magento, the additional costs spike up quickly. WordPress offers a comprehensive range of free themes and plugins. (Magento has other paid platforms – Magento Commerce and Magento Commerce Cloud for large businesses) WordPress vs. Drupal – Both Drupal and WordPress are free open-source platforms. Drupal comes with a steep learning curve and would require basic coding skills to function with. www.webskitters.uk

4. 15 Reasons to Choose WordPress for Small Business Ease of use is an essential feature when deciding upon a website platform. As a small business, you need a complete focus on business growth. There will rarely be enough time to study the technicalities of a CMS platform. This is where WordPress is a beneficial choice and wordpress development company in london is very important. WordPress offers an intuitive interface where managing a small business website is easy. An understanding of the platform is required for content management. However, compared to other popular CMSs, WordPress’ learning curve is low. There is no need to learn the basics of coding to manage a website on this platform. The dashboard is feature-rich; menus, settings and other functionalities are easily accessible. The left-hand menu bar offers superb navigation and allows managing blogs, media, and plugins in a few clicks. WordPress’ default editor, Gutenberg, allows blocks in the editor to manage content – text, videos, images and others. Both the editor and the page builder feature a drag-and- drop user interface. This offers added flexibility in website customisation and plugin management. Compared to Joomla! or Drupal, WordPress offers the maximum ease of use. For the competitors, you will need to have a technical upper hand. www.webskitters.uk

5. 15 Reasons to Choose WordPress for Small Business Here are some quick steps to digital success now that you have decided upon WordPress as your website platform: Understand your audiences better to analyse what they would prefer your website presence to be. Any kind of website can be built for your small business with WordPress, you must decide first with proper market research and finding wordpress development agency london. Once your website infrastructure is ready and live, utilise marketing mediums to reach your ideal audience base. It could be social media, emails, videos or paid ads. Valuable content has a huge impact on captivating and converting your visitors. Focus on creating unique and informative content. Harness the WordPress library to your maximum benefit. There are a plethora of themes, plugins and tools to utilise for digital success. Take help from WordPress professionals whenever required to avoid the burden of self-learning and getting overwhelmed. www.webskitters.uk

6. 15 Reasons to Choose WordPress for Small Business Small Business Website Success Using WordPress WordPress has proven to be a smart choice for several small businesses at large. As we live in an age of rapid digital growth, small businesses require undivided attention. They require building an online presence without the need for hurdles and complications so, you need to choose wordpress development company uk wisely. Choosing a CMS that is easy to use, flexible, affordable, secure and offers functionality allows your small business a door to large-scale growth. WordPress comes with all that and more – an opportunity that cannot be missed. We hope you have gained essential knowledge about WordPress and the various reasons to choose the platform for your small business. www.webskitters.uk