How to Sell on Walmart

2. Ultimate Beginner's Guide to Selling on Walmart Marketplace: Start Your Success Journey

3. What is Walmart Marketplace? Walmart Marketplace is a trusted platform where sellers of all levels can offer quality products alongside Walmart’s own items. Here’s why selling on Walmart Marketplace is a smart choice: Pay zero monthly or set up fees, You can start selling on Walmart.com without worrying about monthly or setup fees, so you keep more of your earnings. Access a huge audience of 120 million customers who shop on Walmart.com every month. Walmart Marketplace provides user-friendly tools to help you manage pricing, advertising, inventory, and returns, making it easier to grow your business. The onboarding process is straightforward, allowing you to get started quickly. ● ● ● ●

4. What do you need to qualify for Walmart? If you’re thinking about joining Walmart Marketplace, the application process is straightforward, designed to help you start selling quickly. Here are the basic qualifications you’ll need: A Business Tax ID (SSN not accepted) or a Business License Number. Documents that confirm your business name and address. A track record of success in marketplaces or eCommerce. Products with GTIN/UPC GS1 Company Prefix Numbers. A product catalog that meets Walmart’s Prohibited Products Policy. A fulfillment setup, either through Walmart Fulfillment Services (WFS) or another U.S.-based warehouse with returns capability. ● ● ● ● ● ● These qualifications ensure a smooth process so you can start reaching customers as soon as possible.

5. Business Verification: Submit your business information to complete your Seller Profile. This includes your Taxpayer Identification Number (TIN), business address, and customer service contact details. Verification may take from a few minutes to two business days. Payments: Choose how to receive payments by setting up a third-party payment processor. Note that new sellers may experience a New Seller Payment Hold while building sales history. Ready to get started? Shipping: Finally, configure your shipping methods and costs. Choose your preferred returns method and select carriers that fit your budget. You can either use your own fulfillment method or opt for Walmart Fulfillment Services (WFS). By using WFS, sellers can take advantage of Walmart’s extensive logistics network to enhance efficiency, reduce shipping costs, and provide a better customer experience. In this guide, you'll find the steps to start the selling process on Amazon.

6. What is Walmart Fulfillment Services (WFS)? WFS is Walmart’s solution for managing inventory and shipping for sellers on Walmart Marketplace. It offers a range of benefits designed to streamline operations and enhance the customer experience: ○ Inventory Storage: Sellers can store their products in Walmart’s fulfillment centers. ○ Order Fulfillment: Walmart handles the picking, packing, and shipping of orders directly to customers. ○ Shipping Speed: WFS provides fast and reliable shipping options, often enabling faster delivery times compared to other methods. ○ Returns Management: Walmart processes returns on behalf of the seller, making it easier for customers to return items and enhancing overall customer satisfaction. ○ Buy Box Eligibility: Products fulfilled by WFS have a higher chance of winning the Buy Box, increasing visibility and sales potential. ○ Customer Service: Walmart’s customer service team manages order inquiries and issues, allowing sellers to focus on other aspects of their business. ●

7. How much does it cost to sell on Walmart Marketplace? As you get started on Walmart Marketplace, you may be wondering about the costs involved. Walmart Marketplace offers transparent pricing with competitive commission rates. There are no setup fees, monthly fees, or hidden charges. You only pay a referral fee for each completed sale. These fees vary by category and total sales price, typically ranging from 6% to 15%. Walmart's goal is to help you maximize your earnings with competitive referral fees. You can use this guide to determine your specific referral fees.

8. Optimize Listings: Use high-quality images and detailed descriptions with relevant keywords to enhance search visibility. Competitive Pricing: Keep prices attractive and consider using Walmart’s Repricer tool to adjust prices based on market trends. Leverage WFS: Enroll in Walmart Fulfillment Services to improve shipping efficiency and increase your chances of winning the Buy Box. Offer Free Shipping: Attract more customers by providing free shipping, and factor these costs into your pricing. Manage Inventory: Keep inventory levels updated to avoid stockouts and penalties, using Walmart’s tools for efficiency. Use Sponsored Products: Invest in Walmart’s advertising options to boost product visibility, especially during peak seasons. Provide Excellent Customer Service: Respond quickly to inquiries and resolve issues to build positive reviews and repeat business. Follow Policies: Adhere to Walmart’s guidelines and Prohibited Products Policy to ensure compliance. Leverage Seasonal Trends: Plan inventory and promotions around key shopping periods to capitalize on increased traffic. Review Performance Regularly: Monitor sales and feedback in Walmart’s Seller Center to refine strategies and improve success. ● ● How to Succeed on Walmart: ● ● ● ● ● ● ● ●

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