How to Use Facebook Live

2. Introduction Introduction Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with audiences. It’s no secret that livestreaming has taken off in a major way. In fact, the total number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking advantage of the popularity of live streaming. Now, one in every five videos on Facebook is live.

3. What is Facebook Live? What is Facebook Live? Facebook Live is a Facebook feature used to broadcast real-time video to Facebook. Live broadcasters can use this content to engage their audience during moments and events that are important to them. Going live provides real-time engagement and can help increase exposure and build relationships with your audience.

4. How to Use Facebook Live How to Use Facebook Live Facebook Live videos are public, so viewers can watch on any device where they have access to Facebook but don’t need an account. Users can go live on Facebook from a profile, a Page, a group, or an event. Starting a livestream from the app versus a web browser will be a little different, check out the instructions for each below.

5. How to Go Live on Facebook How to Go Live on Facebook From the Facebook App From the Facebook App Step 1: Go to the profile, Page, group, or event where you want to go live. Step 2: Click What’s on your mind? if you’re on a profile and Create a post if you’re on a page. This should open the post options. Step 3: Click Live video in the post options.

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