How to Rank Higher on Google

1. How to Rank Higher on Google: 8 Strategies The online presence of any business is only valuable when it is getting searched by its target audience. That is why it is so important to rank high on Google. The higher you rank, the more conversions and traffic you get. According to data from Statista, Google is still the most popular search engine in the world, with over 86 billion searches per month. Are you looking for an edge over your competitors regarding your website's ranking on Google? If yes, then you have landed on the right spot. 1 Quality Content To create quality content, one should follow SEO best practices to make original, insightful content. It should be written for humans, not for search engines. The quality of content can be decided by how compelling it is and offer value to the readers/audience. It should be well-written with correct grammar, spelling, and punctuation.

2. It should have links to related pages on your site (internal linking); links to other relevant sites on the internet (external linking). 2. Start with your on-page optimization On-page optimization is one of the most important aspects of search engine optimization (SEO). It refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It includes a variety of factors, such as page titles, meta tags, keyword density, and content quality. Make sure that your website's title tags, meta tags, and content are all optimized for your chosen keywords. It's also essential to have an easily navigating website structure and that your website loads quickly. You can improve your website’s SEO by hiring an expert or availing of search engine optimization services, which can help you get more traffic and higher rankings in the search engines. 3. Use keywords in your image file names It's essential to use keywords in your image file names. This will help your images rank higher in search engines and help people find your pictures more easily. When people are searching for ideas, they typically use keywords. So, if your images are named with the exact keywords people are searching for, your pictures are more likely to appear in the search results. This will help search engines find your photos and index them appropriately. For example, if you have an image of a green apple, you might save the file as "green-apple.jpg ."This way, when someone searches for "green apple", your image will show in the results. 4. Link to your site from external sources There are many ways to link to your site from external sources. One way is to submit your site to online directories. This will give you a backlink to your site and help increase your site's visibility in search engines. Another way to link to your site is to post comments on other websites that include a link. You can also ask other websites to link to your site in exchange for linking to their site. 5. Discoverable by search engines If you want your site to be crawlable by search engines, there are a few things you need to do:

3. 1. Make sure your site is well-structured and easy to navigate. 2. Use descriptive titles and meta tags to help search engines understand your site. 3. Create quality content that is relevant to your target audience. 6. Create a sitemap and submit it to Google A sitemap is essential to any website and helps Google (and other search engines) crawl and index your pages. Creating a sitemap is easy, and several online tools can help you do this. A sitemap is simply an XML file that contains a list of all the URLs on your website. You can create a sitemap using various tools, but once you have made it, you can submit it to Google using the Google Search Console. 7. Search Intent SEO aims to connect searchers with the most relevant and helpful information for their query. To do this, it is essential to understand the searcher's Intent. There are four main types of search intent: navigational, informational, transactional, and commercial investigation. Navigational Intent is when the searcher is looking for a specific website or page. Informational Intent is when the searcher seeks information on a given topic. Transactional Intent is when the searcher is looking to buy something. Commercial investigation intent is when the searcher is looking for information about a product or service to make a purchase. 8. Gain authority to get higher rankings Google has stated outright that they use factors like PageRank and domain authority when determining where to rank websites in their search results. So, if you want to improve your website's visibility in search engines, focus on building your authority. Some of the most effective methods include guest blogging on high-authority websites, earning media coverage from respected outlets, and generally creating content worthy of being linked to by other websites. If you want to hire an SEO service provider in Delhi, contact us.