World’s Most Promising Branding Agencies in Middle East, 2024

1. Vol. 01 | Issue 03 | January 2024 www.worldsleaders.com World's Most Dina Abdel Fattah PROMISING PROMISING BRANDING BRANDING BRANDING CEO Agencies in Middle East, 2024 Nermine Abdel Fattah Managing Director Eleva?ng Brand Messages in the MENA Region

4. World's Most Promising Branding Agencies in Middle East, 2024 Creating a Global Identity Top-notch branding, marketing, and graphic design services are always provided by a competent design agency to assist your company stand out from the competitors. A design agency may assist you in developing a recognizable and memorable brand by offering a single vision and message. degree communication services, fostering enduring partnerships that deliver significant value to their clients. Working with leading branding firms can provide you the advantage you need to stand out from the competition in the ever-changing business environment. In addition to helping to set your company apart from the competition, a strong brand identity also fosters credibility and trust within your target market. The inspiration behind Exlnt Communications emerged from Dina's admiration for the incredible talents she observed in her homeland. Witnessing remarkable achievements despite modest PR strategies to build public image, Dina felt compelled to contribute. She aimed to establish a PR agency that offered strategic communication counsel, elevated brand awareness, and managed public images to spotlight the journeys and accomplishments of these inspiring brands. This vision propelled Exlnt Communications to become a leading PR company, dedicated to crafting brand messages that effectively reach their intended audience. Strong and successful marketing materials, including brochures, social media accounts, websites, and packaging designs, can be made with the aid of a first- rate branding firm. In this edition “World's Most Promising Branding Agencies in Middle East, 2024”, World's Leaders features leading branding agencies which help businesses to develop and execute successful marketing campaigns to attract new customers and drive revenue growth. The cover has Exlnt Communications, formerly known as Excellent Communications D&N, was founded in 2003 by the dynamic duo, Dina and Nermine Abdel Fattah. The two sisters, leveraging their combined resources, networks, and expertise acquired over two decades, embarked on a mission to provide comprehensive communication services. Their vision was clear: to merge exceptional expertise with 360- Also, while you flip through the pages, don't forget to read the articles created by our in-house editorial staff and industry experts. Have a lovely read!

5. CREDIT PAGE Editor-in-Chief Steve Sanchez Managing Editor Jagdish Chincholikar Executive Editor Nicole Williams Assistant Editor Gayatri Bhujbal Art & Design Director Jack Anderson Business Development Manager Kyle Adams Business Development Executive Natalie, Jerrey Associate Designer Kevin Rust Digital Marketing Manager Victor Clarke Sales Manager Casey Simpson, Irfan Shekh Marketing Manager Tom Swann Technical Specialist Barry Jones Circulation Manager Danny Parker January 2024 3296 Westerville Rd #250, Columbus, OH 43224, USA Copyright 2024 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights remain solely with WORLD’S LEADERS. Follow us on :

6. 08 y Exlnt Communications Elevating Brand Messages in the MENA Region

7. 18 Atteline 20 BCW Global Impact Events & Media FZCO 22 MSL (Global) 28 Orient Planet Group 30 32 PR Doctor 34 The Channel MENA 40 W7Worldwide 44 Z7 Communications

8. Elevating Brand Messages in the MENA Region 08 | January 2024

9. Cover Story worldsleaders.com | 09

10. Exlnt Communications, formerly Excellent Communications D&N, was founded in 2003 by the dynamic duo Dina Abdel Fattah and Nermine Abdel Fattah. The two sisters, leveraging their combined resources, networks, and expertise acquired over two decades, embarked on a mission to provide comprehensive communication services. Their vision was clear: To merge exceptional expertise with 360-degree communication services, fostering enduring partnerships that deliver significant value to their clients. A Comprehensive Suite of Services Exlnt Communications stands as the communication partner of choice for numerous brands covering a wide array of industries. With a rich portfolio that includes banking, real estate, FMCGs, information technology, telecommunications, retail, e-commerce, consumer electronics, industrial processes and manufacturing, energy, medical technology, automotive, tourism, and travel, Exlnt has become a pivotal force in orchestrating PR strategies for over 20 years. Dina and Nermine emphasise that Exlnt Communication's 360-degree product offerings cater to diverse business models and sectors. The agency provides a comprehensive suite of services, including Public and Government Relations, Advertising and BTL (Below the Line), Branding, Reporting, Digital Marketing, and Media Buying. This holistic approach forms a 360-degree marketing strategy for each campaign, ensuring that clients' brands stand out and leave a lasting impact on their target audience. The inspiration behind Exlnt Communications emerged from Nermine and Dina's admiration for the incredible talents she observed in her homeland. After witnessing remarkable achievements despite modest PR strategies to build a public image, they felt compelled to contribute. They aimed to establish a PR agency that offered strategic communication counsel, elevated brand awareness and managed public photos to spotlight the journeys and accomplishments of these inspiring brands. This vision propelled Exlnt Communications to become a leading PR company dedicated to crafting brand messages that effectively reach their intended audience. The agency's esteemed partners include notable entities such as Amwal Al Ghad Magazine (a leading economic magazine), Top 50 Women Forum (a platform for showcasing women's achievements and Over the past decade, Exlnt has been a catalyst for transforming corporate communications and successfully handling over 100 projects spanning diverse business sectors. In 2020, Exlnt Communications achieved a significant milestone by becoming part of United Media Services (UMS), the largest media conglomerate in the MENA region. This strategic move further solidified its position in the industry, opening new avenues for growth and collaboration. 10 | January 2024

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13. empowering them), Banque Misr, Housing and Developing Bank, Cityscape Egypt, Egypt Energy Show (EGYPES) – formerly known as Egypt Petroleum Show (EGYPS), Telecom Egypt, Banque du Caire, Africa Health ExCon, Egyptian Red Crescent, and many more. This impressive roster reflects Exlnt Communications' expertise in serving diverse clients and industries. commitment to supporting clients necessitated the establishment of an agency grounded in passion and steadfast determination. Financial obstacles became a formidable barrier, especially for two women unwilling to compromise on certain principles. However, the journey is incredibly fulfilling, marked by hard-earned rewards attained through their unwavering dedication. Passion and Determination Despite the difficulties, they see their journey as an opportunity to establish a PR empire. The significant business figures introduced, the networks built, and the impactful success stories of esteemed clients contribute to a profoundly rewarding professional odyssey. Through their unique perspective and steadfast commitment, they have not only faced challenges head-on but also carved out a distinctive path for themselves in the competitive landscape of the media industry. Dina and Nermine's journey in the media industry spans three decades and is characterised by significant challenges, invaluable lessons, and remarkable achievements. Starting a PR agency from scratch and sustaining it in a fiercely competitive market demanded a relentless spirit, unwavering passion, and resilience. In an industry where measurable success is crucial, devising PR strategies and promoting brands across diverse platforms posed significant challenges. Their Driving Change Dina and Nermine initiated the launch of the Forum in 2015 with the target of connecting women leaders across diverse professional sectors. The primary goal was to foster support among women and collectively advance women's leadership while advocating for equality on a national scale. They envisioned the Forum as a community for female mentorship and inspiration, emphasising the importance of women supporting each other in overcoming challenges and promoting gender equality. They believe achieving a gender-equal environment requires women to be more aware, supportive, and empowered. The Forum serves as a platform to empower, support, and highlight the contributions of women professionals in various sectors within Egyptian society and the economy. The ultimate objective is to leverage the power of professional women's voices and perspectives to drive forward-thinking economic and worldsleaders.com | 13

14. policy initiatives, ultimately contributing to more impactful societal change. shown great success with over 50 clients. In addition, his qualities have impacted her, shaping her values and guiding her in various aspects of life, which led her to become ambitious towards communication tools, creating an honest and valued word of mouth within the Marketing and PR field. A Personal Snippet About the CEO and MD Dina's passion is towards writing and analytical skills, with over thirty years of experience in the media industry. Dina has used all her creativity and passion towards public relations and marketing of several Egyptian and international organisations and companies over the last twenty years. She contributed significantly to developing strategies and crisis management, as well as the training and positioning of executives to understand and effectively utilise the power of the media industry. Closing the Gap Dina and Nermine's vision of women's empowerment centres around ensuring that women and men enjoy equal rights and opportunities to contribute significantly to people, communities, and the economy. They address the global issue of women under- represented in leadership positions across various sectors, including the corporate world, academia, law, finance, science, technology, media, health, and the creative arts. On top of that, women often receive a fraction of venture capital compared to male- led enterprises. Nermine's ambition came from following her father's footsteps, as he taught and guided her with his kindness, determination, trading, communication with clients and patience. This resulted in letting Nermine focus on hitting the Egyptian market with the first PR agency in 2003; with the support of her sister Dina, she has 14 | January 2024

15. highlights the importance of collective efforts and the collaboration between private and public entities to drive positive change for women's empowerment. deeply embedded in the local and regional media landscapes. They anticipate significant growth in the agency's team, visualising it as a powerhouse of creative minds challenging the status quo with innovative ideas and creative thinking. In their quest to address these disparities and make a meaningful change, they plan to collaborate with the Egyptian state. With governmental support, they aim to implement initiatives and policies that foster gender equality, create opportunities for women to excel in their respective fields, and contribute to closing the gender gap in various sectors of society. Their approach Shaping Perspectives In the next decade, Nermine and Dina envision Exlnt Communications evolving beyond being a PR agency, aspiring to become a PR empire Their vision includes expanding the agency's capacity to become the go- to destination for creative media excellence. The agency will provide sound communications advice, enhance brand awareness, and manage public images to spotlight brands' journeys and foster brand building. In November 2022, Exlnt Communications took a significant step by joining the Race to Zero Campaign, making it the first PR agency in Egypt and the Middle East to participate in the UN-backed global initiative. The agency plans to continue developing decarbonisation strategies to reduce emissions, making it a primary operational goal and a key element in mitigating climate change challenges. Additionally, Exlnt Communications intends to launch media campaigns to raise public awareness, thus understanding the effects of climate change and encouraging behavioural change and societal support for actions to reduce greenhouse gas emissions. worldsleaders.com | 15

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18. Presently, Bermuda-born and London-raised Atteline, a PR firm with offices in Dubai and Manila, is owned and managed by Sophie Simpson. Simpson received his education at Central Saint Martins College of Art and Design in the UK. Ever since entering the job as a recent graduate, he has been intensely immersed in the fashion industry. long-term relationships, focusing on fruitful partnerships, ensuring each client has a dedicated and focused team, driving collaboration between clients and strategic partners, and ensuring that what we do means something to the consumer.” Simpson has learned that leadership consists of two components as a result of her extensive experience working with and leading busy yet highly productive teams. "Local leadership is about inspiring, encouraging, and pushing others around you to be better," she adds. "At a high level, leading is taking a thought and accelerating it forward. Simpson began her professional career in London as a Junior Fashion Editor for Vogue. She then joined Style Magazine (The Times Newspaper) and switched from journalism to public relations. Simpson's career in public relations began with Lee Publicity in the UK, and she then worked thrilling "in-house" hours for prestigious international lingerie brand La Perla while commuting back and forth between London and Milan, Italy. In 2013, Simpson followed the appeal of the Middle East and relocated to Dubai to serve as an Account Director in the region's burgeoning agency scene. Partners have praised Simpson for being "empathetic, thoughtful, flexible, and driven," so it should come as no surprise that she has cultivated a devoted team that aspires to share her vision for lifelong learning, growth, and work of unrivaled quality. After serving an exceptional clientele for several years in the UAE, Simpson moved on to start Atteline in 2016 with the goal of revolutionizing the market by creating a new standard for quality and specialization. Those included, in Simpson's words, "developing symbiotic 18 | January 2024

19. Sophie Simpson Managing Director & Founder of Atteline About the Company Award-winning consumer and business PR firm Atteline has been dedicated to quality since 2016. The challenge of launching exciting new possibilities for its clients and the sectors they represent excites the business. The team works together with people who share its goal to push today's boundaries toward tomorrow's unrestricted frontiers. The group is of the opinion that in order to produce outstanding outcomes, one must first create the groundwork for success by maintaining a firm commitment to our fundamental principles of respect, diversity, integrity, and innovation. worldsleaders.com | 19

20. BCW Global Corey duBrowa | CEO About the Company A unique form of communications firm is BCW. Globally, the effort inspires change, shapes culture, and creates professions in addition to producing outcomes. The staff at BCW has one very straightforward objective: to advance humanity. The team takes great delight in developing the concepts that inspire people all across the world, even though they are aware that they are only one business. BCW is aware that a single concept has the power to change the course of history. Because of this, it has made it a point to create ones that are both strong and surprising. Each and every day. In a world that is evolving, BCW is redefining what earned media means. Since the business delivers a widening range of skills via an Earned-Plus lens, it grows along with the demands of its clients. 20 | January 2024

21. Corey duBrowa is the CEO of BCW, one of the biggest communications firms in the world with over 4,000 employees worldwide. Corey is also in charge of AxiCom, a technology-focused PR firm, Direct Impact, a grassroots and advocacy organization, GCI Health, a global healthcare integrated communications firm, HZ, an integrated creative firm, and Prime Policy Group, a public affairs and policy consultancy. He participates in the WPP Executive Committee as well. Six SABREs, four PRWeek Global Awards, three PRSA Silver Anvils, and other industry honors have been given to him over the past 25 years. He has also been inducted into the PR News Hall of Fame. He presently holds trusteeships on the boards of the PR Museum and the University of Oregon Foundation. He served as a trustee for the Arthur W. Page Society for five years and was a founding member of the Board of Advisors of the USC Annenberg School. Over the course of two decades, Corey covered music for many publications, including Rolling Stone and GQ, earning more than a thousand bylines. Corey spent five years as the Vice President of Global Communications and Public Affairs at Google and Alphabet before to joining BCW in August 2023. Prior to that, he served as Salesforce's Executive Vice President and Chief Communications Officer for seven years, and before that, he was Senior Vice President of Global Communications at Starbucks. He started his career in employee communications at Nike and has substantial agency expertise from his time at Waggener Edstrom and Ketchum Public Relations. worldsleaders.com | 21

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28. About the Company Strategic advice and original thought are provided by MSL, a leading worldwide partner in integrated communica?ons and public rela?ons. Through courageous and percep?ve campaigns that incorporate many viewpoints and holis?c thinking to foster influence and produce effect, the organiza?on advocates the interests of its clients. The MSL is a mul?-part network. It unites as a formidable force in its sector, for its customers, and in its contribu?ons to the globe. MSL is an organiza?on that was developed via mergers and acquisi?ons; our business is dynamic yet constantly connected. It is unafraid, percep?ve, enthusias?c, inven?ve, dynamic, and responsible. The brand stands out from the compe??on due to its capacity to generate effect and establish influence via the accomplishment of desired results for customers. 28 | January 2024

29. MSL (Global) MacLean Brodie | CEO The strategic communications firm MSL Middle East has appointed MacLean Brodie as its chief executive officer. In his position, MacLean is in charge of managing client business and fostering expansion for MSL Middle East. He works on developing talent, fostering innovation, and enhancing MSL's presence and earned media capabilities in regional key growth areas, drawing on the Groupe's "Power of One" strength. Over the course of her more than 15-year career in communications, MacLean has held prominent positions across Asia and the Middle East. He joins MSL from his present position as Head of Public Affairs at the Qatar Foundation, where he has worked for many years as a strategic communications adviser. Previously, he oversaw clients like the Qatar Tourism Authority, beIN Media Group, the Ministry of Transport and Communication (TASMU Qatar), Hamad International Airport, Sasol, and Doha Forum while leading the Corporate and Public Affairs work for Ogilvy across the MENA region. issues. He also played a key role in the establishment of Dubai Week in China. Additional client engagements include expertise in mining with Teck Resources and Rio Tinto, health innovation with J&J and Janssen Pharmaceuticals, destination branding with the city of Chengdu, and development work with the World Bank in Ulaanbaatar, Mongolia. Prior to that, MacLean spent more than 10 years living in China, where he led the Public and Government Affairs department at Ogilvy China and established a solid reputation in the fields of communications strategy, campaign planning, crisis management, state/location branding, and market entrance initiatives. While in China, he collaborated closely with Emirates Airlines to advance their goals in aviation and aeropolitical worldsleaders.com | 29

30. Founder & Managing Director Orient Planet Group The Orient Planet Group's founder and managing director is Nidal Abou Zaki. He founded the business in 2000, not long after leaving his position as Corporate Communications Manager of the Dubai World Trade Centre (DWTC), one of the busiest trade hubs in the world. He is a journalist, published author, columnist, and widely renowned thought leader in management consulting. Nidal holds a Bachelor of Science in Business Administration with a concentration in Marketing from Lebanese American University (LAU), where he graduated on the Dean's list. He has also undergone many Total Quality Management (TQM) training courses. He still contributes editorials to the prestigious Arab newspapers Al Bayan and others in the area. 30 | January 2024

31. Orient Planet Group About the Company An award-winning firm with its main office in Dubai, United Arab Emirates, Orient Planet PR and Marketing Communications works with some of the most illustrious companies in the Arabian Gulf, the Levant, and North Africa. Conglomerates, family enterprises, international corporations, governmental agencies, SMEs, and non-profit organizations are just a few of its clientele. More than 60 specialists from different cultures and countries work at the Orient Planet Group's main office in Dubai, United Arab Emirates. The company is made up of a group of business strategists and communicators, public relations consultants and account managers, editors and writers fluent in Arabic and English, artists and multimedia producers, social media professionals, media researchers, and media relations specialists. The business has a multiracial staff that can manage communications campaigns for national, regional, and worldwide customers looking to engage the public and the media in Arabic, English, and French. In order to secure coverage and a wider audience, it upholds a distinctive type of PR practice where quality and value of the communications are prioritized. The group also has a well- established client and media relations staff that continuously supports firms with their communication requirements during events, product launches, branding, reputation management, and crisis communications, to mention a few. In-depth and thorough coverage of key markets and industry developments that have an influence on the Arab Gulf and Middle Eastern nations is necessary. Orient Planet Research offers current macro-level research and insightful analysis of industry trends in particular nations. To deliver high-quality research and analysis in industries serving the Arabian Gulf, Levant, and North Africa, it draws on a vast network of professionals and specialists in important domains. The information economy in the Arab world, renewable energy, the rise of startups, social media, road infrastructure, social housing, private equity, family companies, and tourist attractions are just a few of the major topics covered by OPR. The global marketing and communications firm Allison+Partners, which operates in 34 markets globally, has an affiliate in the Middle East called Orient Planet Group. worldsleaders.com | 31

32. PR Doctor Valeria Mingova | CEO 32 | January 2024

33. CEO of the PR firm PR Doctor, Valeria Mingova. Professional with more than 16 years of experience managing reputations in the greatest banks, including Rigensis Bank in Latvia, Nomos Bank in Russia and England, and Openbank in Russia, as well as in financial companies and governmental authorities in Russia and Argentina. Over the course of five years, Valeria's agency has secured more than $50 million in investments for clients while producing more than 100,000 articles about its clients in 11 different languages. Arabia, Marketing Agencies in UAE, Financial Services Marketing Agencies in Saudi Arabia PR and marketing Agencies in Singapore IT Marketing Agencies in Estonia Marketing Agencies in Bulgaria Ÿ Ÿ Ÿ Ÿ Ÿ Valeria is always willing to work with the media, give speeches, and serve as a mentor. She also oversees masterminds for building personal brands. She says, "I'm always pleased to hear from professionals, and you can reach me on Telegram at @valeriamingova. Additionally, you may reach me on Twitter and LinkedIn. According to Agency Vista, Valeria's company ranks 1–5 in the following categories: Ÿ Marketing Agencies in Saudi Arabia, Ÿ Events Services Marketing Agencies in UAE, Ÿ Events Services Marketing Agencies in Saudi About the Company The top-tier rankings PR Doctor received in Agency Vista's assessments serve as a testament to Valeria's profound influence. Her agency is a shining example of excellence and innovation in the field of public relations and marketing, holding enviable positions across a broad spectrum of categories, including Marketing Agencies in Saudi Arabia, Events Services Marketing Agencies in both the UAE and Saudi Arabia, Marketing Agencies in the UAE, Financial Services Marketing Agencies in Saudi Arabia, PR and Marketing Agencies in Singapore, IT Marketing Agencies in Estonia, and Marketing Agencies in Bulgaria. Valeria has been running her own company for five years, during which time her visionary leadership has guided her team to outstanding successes. Her talented team's coordinated efforts resulted in more than 100,000 publications featuring the clients of her agency. The significant financial development under her management is even more impressive; thanks to the efforts of her agency, her renowned customers have been able to secure assets totalling more than $50 million. worldsleaders.com | 33

34. The Channel MENA A Female Entrepreneur Redefining Boundaries in the Advertising Industry 34 | January 2024

35. Hala Founder & CEO The Channel MENA Tfayli worldsleaders.com | 35

36. From Research to Retail Hala embarked on her professional journey as a research analyst at Zawya Reuters, a role that provided her with invaluable exposure to the research sector. Recognizing the significance of research in shaping effective strategies and business plans, she developed a strong foundation in this field. Seeking to broaden her horizons, Hala transitioned to Alshaya, the leading retailer in the Middle East. This opportunity allowed her to acquire fundamental knowledge and insights into the retail industry. Immersed in this dynamic environment, she gained a comprehensive understanding of the essentials of retail operations. Driven by her passion for exploring new avenues, Hala then ventured into the professional services realm, joining SSH, a prominent architecture and engineering consultancy. In this role, she took on the challenge of establishing and nurturing the marketing department to support the regional expansion initiatives of a newly appointed international team. These experiences proved to be transformative for her, shaping her into the capable individual she is today. Driving Growth and Innovation proven immensely beneficial for the agency. The Channel MENA, a boutique advertising and marketing agency, first originated in Beirut back in 2018 and has since expanded its operations to Kuwait and more recently, KSA. Despite being a relatively young agency, it adopted a flexible and remote business model ahead of its time, recognizing the effectiveness of such an approach. This foresight has With a strong creative foundation, The Channel MENA consistently provides strategic insights and input for every creative brief, demonstrating a deep understanding of our clients' commercial needs. As a result, the agency has garnered a reputation for being one of the fastest-growing agencies in Kuwait today. Throughout her career, Hala consistently demonstrated a keen interest in sales and business development. She relished the art of negotiation and took pleasure in fostering connections and bridging gaps between different stakeholders. These skills and interests have been an integral part of her professional growth. 36 | January 2024

37. Empowering Excellence Establishing efficient processes is equally important. By implementing streamlined workflows and standardized procedures, Hala ensures that tasks are executed smoothly and consistently. This allows for greater productivity and effectiveness in achieving desired outcomes. However, Hala recognizes that these processes are not static. With each new wave of growth or opportunity, there is a need to attract more talent and revise existing processes to accommodate the evolving needs of the agency. Hala emphasizes to her team that her primary responsibility is to ensure they have the necessary tools and support to excel in their roles. She believes that enabling individuals to perform at their best involves two key elements: building effective teams and establishing efficient processes. Building teams involves assembling a group of talented individuals with the right skills and expertise. It is crucial to create a cohesive and collaborative environment where team members can contribute their unique strengths and work together towards common goals. By nurturing a strong team dynamic, Hala ensures that each member can perform optimally and complement each other's abilities. Hala remains vigilant in keeping up with new technologies and solutions that can enhance the agency's capabilities. This requires regularly reassessing the team and the processes in place to ensure they are aligned with the latest advancements. Adapting to change and embracing innovation is essential for sustained growth and success. worldsleaders.com | 37

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44. Zeina El-Dana Founder & CEO | Z7 Communica?ons 44 | January 2024

45. Z7 Communications Leading premium brand, communications, digital, and events agency in the Middle East, Z7 Communications provides specialized, cutting-edge, and integrated solutions for cutting-edge companies in fashion, beauty, fine jewelry, lifestyle, and hospitality. The business has a highly skilled, competent, enthusiastic, and globally aware crew that is entirely devoted to providing top-notch services to the agency's exclusive clientele. Z7 Communications gives premium companies' unique experience ideas life. Through amazing events, we foster deep alliances, build digital platforms, and produce outstanding content for businesses. With comprehensive end-to-end production, concept design, and event management, the organization maintains brand connections with audiences through distinctive experiences thanks to its natural understanding of the premium market, local press, and consumers. Z7 Communications, which has over 10 years of expertise, works with businesses as an extension of their internal team and delivers a customized and personalized 360-degrees strategy. Strategic consulting, communications strategy, press office operations, market insights, influencer management, social media and digital strategy, events and experiences, guest list management, and showroom management are among the wide variety of services offered. Aside from venue selection, invitation design, food, entertainment, and integrated branding, Z7 Communications' expert event producers, designers, and project managers have extensive worldwide experience in creative innovation and bespoke production. In 2007, Zeina El-Danastarted Z7 Communica?ons a?er gaining years of priceless exper?se in the Middle Eastern PR and events industries. In less than ten years, she and her team, led by her entrepreneurial spirit and passion for the business, transformed the bou?que agency into one of the top luxury PR firms in the area by securing notable clients from the luxury fashion, beauty, lifestyle, and hospitality industries. Z7's extensive network of media and influencer rela?onships, together with its crea?ve and strategic consul?ng services, have helped the ever- expanding por?olio of companies build a strong name and presence in the area. Zeina is leading Z7 as it approaches its second decade, expanding the company's worldwide talent pool and bringing a new group of interna?onal partners to the Middle East from custom headquarters in Dubai's Design District. worldsleaders.com | 45