World’s Visionary Leaders Making A Difference in Middle East, 2023

1. Vol. 10 | Issue 04 | October 2023 www.worldsleaders.com World's Visionary Making A Difference in Middle East, 2023 Denis Sorin Sorin Sorin Amsa Hospitality | CEO Redefining Hospitality in Emerging Markets by Mastering Hospitality Excellence

4. World’s Visionary Leaders Making A Difference in Middle East, 2023 Global Visionaries of Business World Despite their knowledge and experience, all company leaders subscribe to the idea of high revenue and maximum profit. Operating in a location with a wealth of resources is one of the most crucial elements of doing this. The Middle East has always played an important role in international trade. And as a result of accumulating ongoing innovations and keeping up with current trends, it has developed into a centre of corporate success tales. groups worldwide, he has mastered the art of building exceptional hotel brands from scratch. His approach combines a harmonious blend of creativity, strategic marketing, and operational excellence, igniting his drive for success. The world's commercial frontiers have notably widened in recent years. Middle East has emerged as the center of corporate activities since there are no restrictions on commercial operations. The company visionaries in this area are reaching new heights with their mission. The region's evolving varied business culture is its most important feature. Business executives throughout the world view the Middle East as a new market. Denis serves as the esteemed leader at Amsa Hospitality, where he is responsible for shaping the company's strategic and operational direction. He uses his extensive experience to guide the organization toward sustainable growth, profitability, and overall success. He focuses on accomplishing ambitious goals and objectives, propelling the company to new heights within the industry. World's Leaders latest edition “World's Visionary Leaders Making A Difference in Middle East, 2023” has featured success stories of renowned executives from middle east whose expertise in leadership is echoing globally. Also, while you flip through the pages, don't forget to read the articles created by our in-house editorial staff and industry experts. The cover has Denis Sorin who has an extensive and diverse background of over 30 years in the hospitality industry and brings a wealth of expertise to the table. Having held executive positions in renowned hotel Have a lovely read!

5. CREDIT PAGE Editor-in-Chief Steve Sanchez Managing Editor Jagdish Chincholikar Executive Editor Nicole Williams Assistant Editor Gayatri Bhujbal Art & Design Director Jack Anderson Business Development Manager Mia Oliver Business Development Executive Natalie, Jerrey Associate Designer Kevin Rust Digital Marketing Manager Victor Clarke Sales Manager Casey Simpson, Irfan Shekh Marketing Manager Tom Swann Technical Specialist Barry Jones Circulation Manager Danny Parker OCTOBER 2023 3296 Westerville Rd #250, Columbus, OH 43224, USA Copyright 2023 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights remain solely with WORLD’S LEADERS. Follow us on :

6. 10 Denis Sorin Sorin Sorin Amsa Hospitality | CEO

7. 16 Hala Tfayli 20 Khalid Fagih 26 Maqbool Al Wahaibi Nousheen Mukhtar 30 36 Prabhjeet Singh 40 Ryan Godinho Tariq Chauhan 46 Taylor Elizabeth Perramond 50 W7Worldwide 54

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11. C O V E R S T O R Y Denis Denis Denis Sorin Sorin Sorin Redefining Hospitality in Emerging Markets by Mastering Hospitality Excellence worldsleaders.com | 11

12. The Center Amsa Hospitality, a novel Saudi Arabian venture, melds expertise with daring visions. Positioned as the 'hallmark of Arabian hospitality,' Amsa Hospitality aims to bring centuries-old Arabian traditions of welcoming and generosity into alignment with the expectations of today's guests. Amsa Hospitality's cutting-edge facilities revolutionize hospitality, adapting timeless Arabian traditions for discerning business travelers and exceeding expectations by proposing quality lifestyle midscale properties in carefully selected locations. Hospitality and the world-renowned hospitality giant, Accor, joined forces. The objective of this partnership is to develop economy and midscale branded properties strategically located in carefully selected second-tier cities throughout Saudi Arabia. The alliance is set to last for 10 years, aiming to capitalize on the combined expertise and strengths of both companies to deliver exceptional hospitality experiences in these emerging markets. Forging a Powerful Partnership Amsa Hospitality has established itself as one of the fastest-growing companies in the hospitality industry. The company is presently in the process of expanding its portfolio in the Kingdom of Saudi Arabia, boasting a remarkable collection of over 18 properties, and has ambitious plans to add more in Saudi Arabia and the GCC before venturing into the global market. In a significant collaboration that took place in May 2023, Amsa The company firmly believes in being the hallmark of Arabian hospitality by introducing novel solutions and proposals to an industry that is currently in the process of reshaping itself. As a Citizen Company championing Corporate Social Responsibility, Amsa Hospitality reimagines hotels, embracing challenges to innovate and grow while honoring their roots. Quest to Establish Amsa Hospitality as a Global Hospitality Powerhouse Amsa Hospitality is currently in its early stages of development, with grand aspirations for the future. The company has set its sights on 12 | October 2023

13. W With an extensive and diverse background of over 30 years in the hospitality industry, Denis Sorin brings a wealth of expertise to the table. Having held executive positions in renowned hotel groups worldwide, he has mastered the art of building exceptional hotel brands from scratch. His approach combines a harmonious blend of creativity, strategic marketing, and operational excellence, igniting his drive for success. Denis serves as the esteemed leader at Amsa Hospitality, where he is responsible for shaping the company's strategic and operational direction. He uses his extensive experience to guide the organization toward sustainable growth, profitability, and overall success. He focuses on accomplishing ambitious goals and objectives, propelling the company to new heights within the industry. unveiling its distinctive Arabian lifestyle hotel brand in the fourth quarter of 2024 and has even more ambitious plans to extend its global presence by establishing properties in key cities across the world. Drawing inspiration from esteemed hospitality pioneers like Conrad Hilton and Gérard Pélisson, the co- founder of Accor, Denis leads the charge as an entrepreneur dedicated to carefully implementing the exceptional vision established by Mohammad Alathel – Amsa Hospitality creator. lifelong project, fueled by an unwavering passion and relentless determination. individuals find themselves trapped in jobs they dislike, making work feel like a burdensome chore. Considering that we spend at least a third of our lives working, he believes that both society and people's lives would significantly benefit from ensuring everyone has a fulfilling job, no matter the nature of the work. Denis firmly believes that in the fast- paced world of today, new leaders must have the ability to quickly grasp and address the expectations of their teams and customers. The old management styles are no longer effective, and long-term success depends on a leader's capacity to constantly think outside the box, actively listen to both verbal and non-verbal communication, learn from mistakes and competitors' triumphs, and above all, persistently challenge themselves to forge ahead. The key to making work enjoyable is straightforward in principle but challenging to put into practice. It involves replacing authoritative micro-managing bosses with true leaders who genuinely care for their employees and the overall success of the company, rather than solely pursuing their personal interests. In the context of the hospitality industry, Denis points out that the Motivated by their unwavering dedication and remarkable achievements in the industry, Denis is determined to make Amsa Hospitality a prominent player in the market. He views this venture as a Vision for Fulfilling and Inclusive Jobs According to Denis, far too many worldsleaders.com | 13

14. pyramidal 19th-century organizational structure is still prevalent, even though it is increasingly rejected by employees. This has led to a vocational crisis in the industry. He suggests that embracing a more modern and employee-centric approach is essential for its growth and prosperity. implementing the 'fun management' method. This approach fosters an environment where teams genuinely look forward to their working days, going beyond the ordinary to stay motivated and enthusiastic, ultimately contributing to a thriving bottom-line. for growth reflects his belief that the right mindset lays the foundation for long-term success within Amsa Hospitality. Adapting to the Technological and Sustainable Shifts Technology permeates every aspect of the hospitality industry, and its presence has only intensified following the COVID-19 crisis. Younger generations, in particular, demonstrate a greater reliance on technology during their stay, often leading to reduced interactions with hotel staff compared to previous generations. Instead, they prefer sharing their experiences and feedback on various social media platforms. This shift towards technology-driven guest interactions represents one of the most significant recent changes in the hospitality sector. Among the many aspects of his daily routine, Denis particularly cherishes the moments when he interacts with his Teammates, finding their warm and genuine smiles to be a rewarding indicator of their collective success. These interactions reaffirm his confidence that the company is on the right track towards achieving its goals. Denis emphasizes the need for the industry to acknowledge the importance of so-called "lower positions," such as dishwashers and room attendants. These roles are often overlooked and underappreciated, despite being vital to the smooth functioning of hotels. By recognizing the significance of every role and appreciating the efforts of all employees, the hospitality industry can foster a more positive and inclusive work environment. Developing the Right Mindset According to Denis, the most crucial trait he seeks in candidates is their ability to learn, adapt, and make sound decisions for themselves. While having a solid foundation of technical skills relevant to the position is important, it is not the sole determining factor for hiring. Over the past few years, the industry has undergone substantial transformations, including a growing awareness of sustainability, which was not as prevalent in the not-so- distant past. Additionally, there has been a shift in the way properties are marketed and sold to guests. This change can be attributed to the evolving expectations of guests, which has prompted a transition towards hospitality concepts centered around a "green lifestyle." Building Exceptional Work Culture In his role, Denis is responsible for executing the corporate strategy laid out by Amsa Hospitality's visionary Chief Executive Officer, Mohammad Alathel, and the company's Board. Alongside the customary tasks of defining and implementing budgets, and facilitating new business opportunities, Denis holds a distinct responsibility to ensure that Amsa Hospitality stands out as an exceptional workplace. This focus on creating an exceptional work environment is crucial for the company's long-term profitability and growth. Denis values the right mindset above perfect technical knowledge. He would rather hire someone with slightly lesser technical expertise but possesses the right attitude and mindset. Skills can be acquired and improved over time through learning, but a positive attitude towards enhancing the team's quality and not jeopardizing it is an inherent quality that cannot be taught. In Denis' view, a candidate's willingness to grow and contribute positively to the team is of utmost significance in building a successful and harmonious work environment. This focus on attitude and potential Denis has been specifically chosen for this position because of his extensive experience in 14 | October 2023

15. Journey Towards Hospitality Excellence Denis' career is characterized by a profound commitment to risk- taking, as he firmly believes it is the sole path to personal and professional growth. Having worked across all continents and traversed countries, even venturing into the most improbable locations, he has garnered invaluable experiences that have shaped him into a stronger, more enlightened, and respectful leader and individual. However, he embraces these risks as essential stepping stones in his journey of self-improvement and success. Looking ahead, Denis envisions Amsa Hospitality as the leading hospitality group in the GCC within five years. This vision extends beyond merely having the highest number of hotels; it encompasses being recognized and respected as an exemplary company within the industry. He aspires for Amsa Hospitality to become a hallmark of excellence in the eyes of all stakeholders. Each move he made in his career was accompanied by inherent risks, making it difficult for him to pinpoint which was the greatest. worldsleaders.com | 15

16. Hala Tfayli A Female Entrepreneur Redefining Boundaries in the Advertising Industry Founder & CEO The Channel MENA 16 | October 2023

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18. S tep into the world of Hala Tfayli, the remarkable Founder and CEO of The Channel MENA, whose career trajectory defies convention. Breaking away from the traditional path of advertising agency founders, Hala brings a unique perspective as a former client-side professional. With an illustrious background as the head of marketing for a renowned architecture and engineering consultancy in Kuwait, Hala honed her skills in selling professional services and gained invaluable insights into the construction sector at large. Additionally, her tenure at Al Shaya, a prominent conglomerate, provided her with an in-depth understanding of the rules and fundamentals of the dynamic retail world. In 2017, feeling the call of entrepreneurship, Hala boldly stepped away from the corporate realm to embark on her own business venture. Since then, she has relished every moment of her journey, eagerly anticipating the future that lies ahead. 18 | October 2023

19. From Research to Retail Hala embarked on her professional journey as a research analyst at Zawya Reuters, a role that provided her with invaluable exposure to the research sector. Recognizing the significance of research in shaping effective strategies and business plans, she developed a strong foundation in this field. Seeking to broaden her horizons, Hala transitioned to Alshaya, the leading retailer in the Middle East. This opportunity allowed her to acquire fundamental knowledge and insights into the retail industry. Immersed in this dynamic environment, she gained a comprehensive understanding of the essentials of retail operations. Driven by her passion for exploring new avenues, Hala then ventured into the professional services realm, joining SSH, a prominent architecture and engineering consultancy. In this role, she took on the challenge of establishing and nurturing the marketing department to support the regional expansion initiatives of a newly appointed international team. These experiences proved to be transformative for her, shaping her into the capable individual she is today. Driving Growth and Innovation proven immensely beneficial for the agency. The Channel MENA, a boutique advertising and marketing agency, first originated in Beirut back in 2018 and has since expanded its operations to Kuwait and more recently, KSA. Despite being a relatively young agency, it adopted a flexible and remote business model ahead of its time, recognizing the effectiveness of such an approach. This foresight has With a strong creative foundation, The Channel MENA consistently provides strategic insights and input for every creative brief, demonstrating a deep understanding of our clients' commercial needs. As a result, the agency has garnered a reputation for being one of the fastest-growing agencies in Kuwait today. worldsleaders.com | 19 Throughout her career, Hala consistently demonstrated a keen interest in sales and business development. She relished the art of negotiation and took pleasure in fostering connections and bridging gaps between different stakeholders. These skills and interests have been an integral part of her professional growth.

20. Khalid Fagih Fostering Fostering Transformation Transformation and Sustainability and Sustainability 20 | October 2023

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22. T he role of a Chief Executive Officer (CEO) holds immense importance in any organization, as it entails significant leadership responsibilities. CEOs bear the crucial task of making strategic decisions, overseeing the overall operations of the company, and propelling its growth and triumph. While the position of a CEO offers fulfilling experiences, it also presents a multitude of challenges and obligations. Khalid Fagih, the CEO of Red Sea International Company, is one exemplary individual who embodies these responsibilities. Khalid Fagih from Saudi Arabia, is a highly skilled professional with extensive expertise in the field of Financial Services. With a rich background spanning decades, Khalid has amassed valuable experience in Banking, Risk Management, Investment Banking, Project Finance, and International Business Development. Throughout his career, he has successfully executed numerous projects, leading transformation programs, engaging in multinational negotiations, and driving skill development initiatives. Khalid actively participates in the business community, holding memberships in the Chamber of Commerce, as well as multiple innovation forums and sustainability initiatives. With a strong passion for innovation, disruption, and, above all, environmental concerns, Khalid considers himself a staunch advocate for constructing a better, safer future through intelligent practices that prioritize the needs of tomorrow. In terms of education, Khalid holds a degree in Statistics & Computer Science and has received training from prestigious institutions such as Harvard Business School, INSEAD, Stanford Business School, and London Business School. Additionally, during his financial services career, he has also taken on the role of training young aspiring bankers many times at the esteemed SAMA Institute of Banking in Saudi Arabia. 22 | October 2023

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26. Eng. Maqbool Al Wahaibi CEO Oman Data Park 26 | October 2023

27. Maqbool Al Wahaibi Leading by diversified Experience in ICT Engineering, So?ware Development, Business Startups and Leadership Eng. worldsleaders.com | 27

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29. L Life prior to Starting Professional Work Maqbool attended the Royal Guard School of Technology, an Oman- based military technology boarding school, for his secondary and primary education. Later, he received a government Maqbool Al Wahaibi is the Chief Executive Officer of Oman Data Park (ODP), the first managed and cloud service provider in Oman. He was a key contributor to the creation of solutions specifically suited to the needs of banks, financial institutions, the oil and gas industry, the healthcare industry, the government, the educational system, and the professional services sector. He is a member of the executive management team and a founding team member of ODP. His diverse experience spans more than 20 years in ICT engineering, software development, business startup, and leadership. scholarship to pursue his further education, including a bachelor's degree in engineering in information technology from Staffordshire University in the UK, a master's degree in software engineering from York University in the UK, and an MBA from Strathclyde University in Scotland. He began working for the government as a software developer and advanced through the ranks to general manager of an IT division. Oman Data Park Maqbool was a member of the founding team (shareholders) of Oman Data Park SAOC (ODP), which was established in 2012. Maqbool helped ODP develop and become a success story. The stockholders approached him about starting the first cloud service provider in Oman. He jumped out of the government sector to bring up ODP because he thought the idea was good. Maqbool has an MBA from Strathclyde University in the UK and a Master of Science in Computer Software Engineering from the University of York. At the 2018 Annual AIWA Awards, he was named Technology Person of the Year. In 2019, Oman Data Park received the Excellence for Global Cloud-Based Services award. ODP currently provides services to 600 corporate clients, including big, medium-sized, and small businesses. It was difficult to start a business from scratch in a tiny, conservative market like Oman with a brand-new set of services like cloud services and data center services. It calls for intense concentration driven by enthusiasm, a thorough awareness of the risk variables, and a great deal of attention. Maqbool was fortunate to possess all of those qualities, which were undoubtedly helpful. He shares, "Our first client was a bank. In Oman, the first Islamic bank (Nizwa Bank) was established. We sold the idea to the bank to collocate all of their infrastructure in ODP, rather than building a data center of their own, it was an opportunity we didn't want to miss." However, having to deal with all the legislative and security components was not an easy thing to do. worldsleaders.com | 29

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40. Ryan Godinho The Story of Specialty Coffee Within the United Arab Emirates 40 | October 2023

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43. Across the globe, the coffee industry has evolved tremendously over the last couple of decades. Developments in farming methodologies, technological advancements, changes in consumer preferences, and the rise of specialty coffee culture have all contributed to this progression. As the industry continues to evolve, we can undoubtedly expect to see many new trends and innovations emerge. Challenges of Introducing a Fresh Idea Ryan recognizes that introducing a completely new concept, brand, and technology to a market can be incredibly difficult and requires a great deal of persistence. It would be much easier to simply ride a trend or capitalize on the previous efforts of other entrepreneurs in developing a market. Founder and owner of Specialty Batch, Stomping Grounds and Tyler's Tavern, Ryan Godinho, is also a certified coffee professional and self-made entrepreneur heavily invested in the hospitality sector in Dubai, United Arab Emirates. He has been widely considered as one of the pioneers of specialty coffee education and cafe culture development within the region. These are the challenges that Ryan has faced with every project he has taken on. From establishing Specialty Batch Coffee as an educational facility, wholesale coffee supplier, and cafe equipment company, to opening the first neighborhood specialty cafe, Stomping Grounds, Ryan has had to navigate a multitude of daily challenges. Ryan's journey tells the story of a nation- wide development that led to UAE- based coffee professionals being recognised internationally at various world coffee arenas. Being a niche category entrepreneur with vast experience and success in both b2b and b2c business models, with projects that not only stand the test of time but also continue to be more successful year on year, Ryan continues to solidify his quality-driven ethos through his brand reputation. Investing his time and limited resources in these projects was driven solely by his passion, and there were no shortcuts. Ryan knew that he had to persist if he wanted to truly have an impact while transitioning consumer behaviour. Building Successful Coffee Businesses From 2009 to 2011, Ryan took on an operational role for a new annual specialty coffee event in Dubai. Within that time, he was appointed National coordinator for the UAE by the Specialty Coffee Association and their World Coffee Events chapter. worldsleaders.com | 43

46. CEO and Co-founder EFS Facilities Services Group 46 | October 2023

47. TARIQ Chauhan Investing in Individuals and Assisting in the Growth I In a world full of poseurs, one seeks to have basic psychological demands for personal growth and development throughout their lives as human beings. One can discover meaning and purpose in life by achieving self- actualization and can honestly say that they 'lived.' The drive to become the best version of oneself is known as self- actualization. It entails pushing ourselves to reach our maximum potential and fulfilling our artistic objectives. People with self-actualization have a more efficient perception of reality and are better prepared to withstand uncertainty. They appreciate putting their problem-solving talents to use in real-life circumstances and assisting others in improving their lives. Abraham Maslow, a humanistic psychologist, provided the known definition. Self- actualization, he explained, is the process of becoming "everything you are capable of becoming." worldsleaders.com | 47

48. EFS Facilities Services Group was founded with the goal of being a regional leader in providing comprehensive facilities management services. The Middle East, Africa,and South Asia and Turkey are all part of its global footprint. Tariq's function at home is defined by his family: he is the husband of an incredible woman and the father of two beautiful girls. He enjoys spending time with the family at home because they inspire him and provide him with tranquility, allowing him to come up with new ideas. Every day, he challenges himself to be a better version of himself than the day before, and he is committed to expanding his work's initiatives and impact. professional goals for the impact they want to see and bring to EFS, in addition to personal ambitions. Tariq has an open-door policy and is always willing to hear new ideas, strategies, and initiatives that contribute to EFS's innovative and out-of-the-box thinking. He believes that success for EFSians is success for EFS. It is unique in that it combines progressive, people-focused leadership with rapid technical adoption, resulting in the ideal environment for personal growth for employees and client portfolios. The business community has recognised the company for providing exceptional services to some of the biggest regional companies, including prominent multinationals, for over two decades. With a contract backlog of USD 1.7 billion and responsibility for a total area of approximately 52 million operating firms in 21 countries around the region, it has set new norms in facilities management via quality service delivery and innovation. Overcoming obstacles In the profession, Tariq has faced numerous hurdles; to single out just one would be unfair. He believes all the obstacles and struggles have blended into one massive snowball of hardship that has taught a valuable lesson: resilience.. He believes that the most important barrier-breaker a leader can develop is resilience. “I am passionate about people and as a business leader, I get inspiration and daily lessons from my peers, and I get inspired by our clients and our drive to be of service. I am deeply rooted in gratitude and self-actualization.”– says CEO, EFS Group. , with 28 sq.m The EFS family is the driving force behind the company's expansion and makes significant contributions to the industry. In EFS, setting personal goals is widely encouraged. They ensure that every employee, at all levels their own path to self-actualization and progress beyond their current circumstances. Everyone has During the pandemic, the industry faced numerous hurdles in many ways, first responders included. Close to a post-pandemic future, the industry faces new realities and challenges, including preserving financial health while keeping costs low, retaining clients, attracting top staff, and can chart Inspiration and daily lessons from peers 48 | October 2023

49. culture that spread throughout the organisation and was integrated into all critical processes. In this domain, each department, position, and role must have its own set of key result areas. stakeholders. Set out on a mission to aid in industry change and innovation. integrating technology. Obtaining competitive new clientele is also a significant issue, given the tough financial realities. Industry leaders must become more inventive in devising methods to address all the issues. “My happiest part of my daily routine would be the early morning meeting with my team—I love seeing them in action, sharing ideas and enthusiasm, and making incredible progress daily. We are known at EFS to make things happen quickly and fast, so we are always one step ahead to find the best ways for our company to contribute to a positive impact.” -says Tariq Chauhan. Risk management's self-regulation and adaptation through collective ownership by stakeholders is a precise sustainability benchmark, and it is the only method for risk management to achieve its aim. It is vital to create and maintain a risk register with complete risk rules across all aspects of the organization; it cannot be left to Finance or HR alone. "Regardless of adversity level - and adversity is undoubtedly a certainty - if you work on your resilience, you will overcome, adapt, and grow. There is no easy way to grow. "– says Tariq. Reduce the risk of operational Risk management and Controls He advises upcoming leaders to be humble and open to new ideas; learn to train themselves; look after their mental health; invest in becoming resilient, and seek out bright people on a regular basis. The characteristics of effective leaders In EFS, risk management and controls are business-critical levers without which business continuity and overall commercial enterprise value cannot be achieved. To generate greater organisational legitimacy, businesses must attempt not just to implement risk controls, but measure its impact. Management accounting, risk management, and corporate governance are all linked and effective as a result of these actions. At EFS, we were able to establish a risk mitigation In today's world, a successful leader must be resilient, people-oriented, goal-driven, and integrate their business into a long-term people impact mission. Tariq thinks investing in people and assisting them in their development is an important aspect of leadership. As Group CEO, Tariq is responsible for ensuring the safety of his employees, clients, and worldsleaders.com | 49

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