Create A Killer Digital Marketing Proposal – Stand Out and Win More Clients

2. Create A Killer Digital Marketing Proposal – Stand Out and Win More Clients • If you are new to the world of digital marketing projects, you may be struggling with creating a digital marketing proposal. It is common for blooming digital marketers to Hit AND Miss opportunities. However, you should not let the missed chanced discourage you. In this blog post, we cover how to create a compelling digital marketing proposal to win more clients. Moreover, we have added a free proposal template for you!

3. Digital Marketing Proposal Creation Process Challenges Highly Time Consuming • Digital marketing is a vast service area and it gets very time consuming. You must cover every aspect in succinct detail. Time consumption is a big challenge that you must overcome. You must manage time while applying on a myriad of digital marketing projects.  Results Take Time to Show • Since digital platforms involve lots of unforeseen challenges, the results of digital marketing take time to show. According to an estimate, the results take 6 to 12 months to show. [1] • Therefore, your potential clients may tend to be impatient. Therefore, clarify to your potential clients that the project execution.

4. Elements of a Digital Marketing Proposal • High converting digital marketing proposals are more than just generic paragraphs discussing a service provider’s experience. They are more about how a digital marketer is equipped with expertise, action plan and skills needed to meet and exceed client expectations. Thus, you can divide your digital marketing proposal into two main information sections: • Project Information • Convincing Information

5. Project Information in Digital Marketing Proposal • Discuss Client’s Needs • Are you one of those people who starts a digital marketing proposal with personal introduction? And then goes on boasting about your experience? Stop doing that! Your clients want to know how you can help them, not about your irrelevant success stories • Your understanding of the project • Your understanding of client’s expectations • Action plan to address, meet and refine your client’s expectations

6. Start with an Overview • You have established your understanding of the client’s needs. Now, it is time to fully introduce yourself. Share your executive summary. Additionally, share details about your business or services you offer. Also, cover in detail every aspect of digital marketing services relevant to your client. Keep in mind that the different digital marketing service types include: • Content Marketing Strategy • SEO Analytics and Optimization • Display Campaign Strategy • Social Media Management and Marketing • Paid Campaign Management and Marketing

7. Discuss your USPs • USPs, or unique selling points, are pointers that you share with your clients to convince them that you are the best match for their needs. In this part of your digital marketing proposal, discuss the unique benefits of your services for your clients. Ideally, you can adopt a problem-solution approach. Moreover, present case studies, testimonials and reviews from successful clients in the past. Pitch your unique digital business marketing idea.

8. Mention Deliverables • In the next step, you will discuss deliverables with your client. Once your client finds you as a suitable match for their digital marketing needs, they will want to know more about your service. This is a great place to start discussing what you can do for your client’s unique requirements. • Share step-by-step deliverables with your client along. First, make sure to add time duration, cost, contingencies and performing parties involved at every stage of the project. Secondly, deliverables should be mentioned in the form of a succinct table or a chart. Thus, it can help you remove any ambiguity that your client may have.

9. Discuss Next Steps • Discussing expectations and next actions with your client is an important element of a digital marketing plan. Therefore, in this section, you discuss how the client can reach you. Ask for a call or message if they are interested in your service. Also, you can ask questions and feedback from clients. Next steps will compel your potential client to choose you. Thus, these next steps show just how serious you are about the project and its needs. Clarify Terms and Conditions • A common mistake most new digital marketers make is to ignore terms and conditions. If you fail to establish your Terms of Reference and any conditions at the beginning, your client can exploit you in the future. Therefore, to avoid problems in future, specify your TORs. • Get Signing!

10. Common Platforms for Winning Digital Marketing Projects • The most common online platforms for winning digital marketing projects and find more digital marketing clients include: • Upwork • Fiverr • Freelancer • Guru • People Per Hour • LinkedIn • Social Media Communities and Pages • Guest Blogs • YouTube