Create A Killer Digital Marketing Proposal – Stand Out and Win More Clients

2. Digital Marketing Proposal Creation Process Challenges Composing a digital marketing proposal is a challenging process. Since every client has a different need, you must adjust accordingly. Thus, being a marketer requires focus, attention to detail and information clarity. Some of the common challenges of creating a digital marketing proposal include: Highly Time Consuming Digital marketing is a vast service area and it gets very time consuming. You must cover every aspect in succinct detail. Time consumption is a big challenge that you must overcome. You must manage time while applying on a myriad of digital marketing projects. Therefore, narrow your information down to the most relevant details for a specific project only. Do not create huge proposals, instead focus on writing compelling points.

3. Results Take Time to Show Since digital platforms involve lots of unforeseen challenges, the results of digital marketing take time to show. According to an estimate, the results take 6 to 12 months to show. Therefore, your potential clients may tend to be impatient. Therefore, clarify to your potential clients that the project execution. Also, clarify that the result tracking will take some time. Consider the scope of the proposal and take on the tasks you are confident to deliver accurately.

4. Elements of a Digital Marketing Proposal High converting digital marketing proposals are more than just generic paragraphs discussing a service provider’s experience. They are more about how a digital marketer is equipped with expertise, action plan and skills needed to meet and exceed client expectations. Thus, you can divide your digital marketing proposal into two main information sections: • Project Information • Convincing Information

5. Project Information in Digital Marketing Proposal Start your digital marketing with focus on your client’s project needs instead of blabbing about your personal expertise. Discuss Client’s Needs Are you one of those people who starts a digital marketing proposal with personal introduction? And then goes on boasting about your experience? Stop doing that! Your clients want to know how you can help them, not about your irrelevant success stories. After greeting the client, start your digital marketing proposal by discussing clients needs. Establish the following things in view of your client: • Your understanding of the project • Your understanding of client’s expectations • Action plan to address, meet and refine your client’s expectations

6. Convincing Information in Digital Marketing Proposal The second component of the digital marketing proposal emphasizes upon convincing information for your potential clients. In this section, you need to discuss your experience. Moreover, tell what sets you apart and how you can serve the client. Also, mention any terms and conditions you have to successfully work together. Here are the main elements of a convincing digital marketing proposal: Start with an Overview You have established your understanding of the client’s needs. Now, it is time to fully introduce yourself. Share your executive summary. Additionally, share details about your business or services you offer. Also, cover in detail every aspect of digital marketing services relevant to your client.

7. Keep in mind that the different digital marketing service types include: • Content Marketing Strategy • SEO Analytics and Optimization • Display Campaign Strategy • Social Media Management and Marketing • Paid Campaign Management and Marketing • Visuals and Graphics Development Plan • Website Design and Development • Target audience identification plan • …any other digital marketing services that you offer

8. Discuss your USPs USPs, or unique selling points, are pointers that you share with your clients to convince them that you are the best match for their needs. In this part of your digital marketing proposal, discuss the unique benefits of your services for your clients. Ideally, you can adopt a problem-solution approach. Moreover, present case studies, testimonials and reviews from successful clients in the past. Pitch your unique digital business marketing idea. Mention Deliverables In the next step, you will discuss deliverables with your client. Once your client finds you as a suitable match for their digital marketing needs, they will want to know more about your service. This is a great place to start discussing what you can do for your client’s unique requirements.

9. Propose Milestones Discussing deliverables is different from proposing milestones. Ideally, your milestones should align with your deliverables. However, for multi-faceted projects, milestones and deliverables are different. Thus, you need to present definite milestones for every stage of your project. For example: If you are focusing on developing a content marketing campaign strategy, the first deliverable will be market research. However, the first milestone will be a complete content marketing plan. Milestones help your clients identify exactly how you plan to work. Moreover, it helps you organize and deliver the work within a specified timeframe. Discuss Next Steps Discussing expectations and next actions with your client is an important element of a digital marketing plan. Therefore, in this section, you discuss how the client can reach you. Ask for a call or message if they are interested in your service. Also, you can ask questions and feedback from clients. Next steps will compel your potential client to choose you. Thus, these next steps show just how serious you are about the project and its needs.

10. Clarify Terms and Conditions A common mistake most new digital marketers make is to ignore terms and conditions. If you fail to establish your Terms of Reference and any conditions at the beginning, your client can exploit you in the future. Therefore, to avoid problems in future, specify your TORs. Get Signing! Has your client successfully gotten back to you? Or better yet, agreed to all digital marketing proposal information? Congratulations! It is time to sign the contract. Moreover, you can also make some edits to be flexible with your client’s needs before signing.

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