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Content Writing is one of the most sought-after skills in 2022. According to a report, the global content marketing industry is expected to grow 16% annually in 2022. Such massive industry growth indicates market saturation. Thus, it means that writers need to have a solid content writing portfolio more than ever now to build their niche authority. [1]
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What is a Content Writing Portfolio? • A content writing portfolio for any freelance or full-time writer is simply a collection of top writing samples. The work samples are organized to ensure easy browsing for any viewer, so that the portfolio can leave a good impression. • How to Make a Portfolio for Content Writing – Beginner’s Tips • For beginners who are just starting out on their writing career, here are some great tips on how to make a portfolio for content writing that converts: • Consider Your Potential Viewers: When designing and maintaining a content writing portfolio, the first thing to keep in mind is your target audience. You must account for the type of people who will read your content and view your sample content. Thus, it means that your content writing portfolio should have proper formatting, great organization and on-spot message to convert your potential lead. • Ensure Viewer-Friendliness: Another important thing to keep in mind is to ensure that your content writing portfolio is easy to browse-through. You can choose between a single portfolio page designed on a third party platform or you can create your own website to display your content writing portfolio.
Importance of Keeping a Content Writing Portfolio For Freelancers • First Impression Lasts Forever • Selling your writing skills means that you need to create a long-lasting impression on your viewers so that they can convert and buy your service. • A portfolio can not only give the much-needed, long-term boost to your freelance writing career but also offer a sustainable stream of winning customers. Your content portfolio of top samples will serve in solidifying referrals, enhancing recommendations and offering a confidence boost for your customers in your service. • Professional Online Presence • A well-managed content writing portfolio helps you in establishing a professional online presence. It truly reflects the ideal combination of your personality and professional skill-set that you are willing to offer to your potential clients. Thus, when someone from a specific industry asks for specific samples, you do not have to sift through piles of previous work. Instead, you can just present a content writing portfolio to show your past work directly.
How to Create a Portfolio For Content Writing – Best Strategies • Spreadsheet Your Ideas • Spreadsheet and strategy making go hand in hand when it comes to creating a content writing portfolio. A spreadsheet helps you clearly visualize your existing ideas, steps you have already taken and the steps you need to take to solidify your writing portfolio. • You can either create a simple spreadsheet showing the content ideas, writing type and the platform where the writing is located. Or you can create an extensive spreadsheet with all the due dates, shareable links, future ideas and progress plan for future.
Invest in Copyediting • A portfolio will hardly ever receive feedback from viewers. However, you need to consistently improve and update your content on the portfolio. • Get Some Guidance • Always remember that despite being a professional, the learning process never stops. If you find yourself stuck or procrastinating , you can always ask for quick guidance from others. Publish Content on GuestPosting Sites • Simply go to Google Search and enter search queries for “Blogging”, “GuestPosting”, “Blogging + GuestPosting” or “Content Publishing” sites.
Wrapping it Up • For professional freelance and full-time writers, a portfolio is the best way to channel “show, don’t tell.” unto your viewers. It also helps in appearing as a confident, well-experienced writer who is ready to take on and deliver new challenges!
