6 Use Cases of Beacon Technology

1. 6 Use Cases of Beacon Technology 1.Proximity Marketing Beacon technology has been a holy grail for eCommerce stores, brand stores, mom & pop shops, malls, restaurants, medical centers, etc. These enterprises target Blue Tooth in handheld devices connected over a network to send notifications on special offers, discounts, and deals when a device enters the vicinity of a store within a few meters. Ad agencies can integrate this into their existing mobile apps or create a standalone app if they wish. The power of beacons is actively complemented with cookies that help track customers’ preferences and interests and send targeted ads for maximizing conversion rates. It is more likely for the customer to purchase the shoes he has been eyeing as he is already near the store. 2.Payments Payments have a critical role in the user experience journey. A popular way of deploying beacons into the payments process involves incorporating them into the payment terminal and enabling payments in Apple and Android payment apps. Moreover, the beacon-backed payment means is a useful way to track the demand in the supply chain and help perform critical business decisions. It also enables easier detection and prevention of fraudulent activity such as identity fraud, phishing, etc. through machine learning and big data technologies. Major devices with Google and Apple Pay can link via Bluetooth as well as Wi- Fi to perform the payments. 3.Event Management and Tracking The events industry is another major field where a beacon comes in handy. Managing an event requires you to have access to certain information like the location of the attendees, stall or booth locations of brands to make announcements and give instructions, help people navigate through the venue, send them alerts on scheduled events, etc. Beacons can even be used in sending complementary content such as company profiles or details of upcoming events etc. –Registering and authenticating the attendees – Proximity marketing and sponsoring brands – Social Networking such as contact exchange, etc. – Exit Surveys 4.Transportation (Navigation & Tracking) Transportation can benefit through beacon-powered apps in the following ways: – Informing passengers about the routes and schedule of a vehicle (Stops, shops nearby, etc.) – Managing ticket booking in a streamlined way. – Offer information about train or plane changes/delays, weather conditions, etc. This method is currently used in several international airports like Heathrow, New York’s JFK, and Frankfurt

2. 5.Hospitality – Site Visits and Guest Management The usage of the beacon is useful in closed areas such as hotels, bars, inns, casinos, and other places. In the hospitality industry, beacons help: – Offer guests a 24×7 virtual concierge – Easy check-in and check-out via apps – Quick information about amenities, vacancies, sites around, and other services – Secure the rooms by locking and unlocking doors via mobiles – Services through mobile apps table or room – Delivering news as well as entertainment content digitally For site visits like museums and monuments, beacons can help power self-guided tips through navigation and content-rich video, animations, as well as texts. 6.Logistics & Fleet Management Tracking assets becomes easier with beacon technology, both fixed and mobile. Big warehouses leverage beacon technology to help identify the same assets and create a map of each through huge warehouses. The same happens in the parking lots. GPS is great for location detection for cargo on the move but tagging the cargo with beacon technology helps the staff to load and unload the shipments in a much easier way under closed spaces and warehouses. CONCLUSION: THE FUTURE OF BEACONS In addition to the exponential growth of technology itself, location-based marketing solutions are in high demand. We believe that it is worth investing in Beacons for your business needs. After all, Beacon devices are incredibly simple, cost-effective, and come with tools for managing the deployment process, so why not leverage them? XDuce, being one of the leading application development service providers, assists enterprises and startups in developing secure, scalable, and user-friendly Beacon apps. XDuce provides Consulting, PoC Development, Beacon Application Development, Mobile Apps Development, IoT, and Wearables apps development services. Please contact us, if you’re looking for smartDigital Transformation Solutions to transform your organization today.