What Are Beacons and How Beacons Technology Works?

1. XDUCE CORPORATION WHAT ARE BEACONS AND HOW BEACONS TECHNOLOGY WORKS

2. WHAT IS BEACON TECHNOLOG? One of the latest developments in proximity marketing and location technology are beacons. Beacons are small, wireless transmitters that use Bluetooth to send signals to nearby smart devices. It connects and transmits information to smart devices making location-based searching and interaction easier and more accurate. It is becoming more and more popular, especially in the recent era in different industries such as Retail, Healthcare, Tourism, Education, Hospitality industry, and so on. The Beacon Market Size report gives light on the key growth factors that are predicted to exist throughout the assessment period 2022-2029. The Global Beacon Market is expected to be worth USD 31.61 billion by 2026, growing at a CAGR of 48.9% during the forecast period.

3. HOW DOES BEACON TECHNOLOGY WORK? • The beacon broadcasts information to the nearest Bluetooth device by sending a continuous radio signal. • Smartphones receive information via Bluetooth Smart and send it to backend systems to process further. • The backend systems acquire and process the information according to the data collected from the identification number. • A beacon-enabled retailer’s smart app sends that identification number to the cloud server with personalized offers or messages. • A personalized message or offer is delivered over the network using mobile applications.

4. TYPES OF BEACONS • There is a diverse range of beacons available for positioning systems of any size and complexity. They differ in size, battery life, use cases, and external factor resistance. The following are the most prevalent types of beacons: • Standard Beacon is smaller in size and looks like a router. It is mainly used for proximity solutions and indoor tracking • Portable/Small Beacon is more appears like a credit card or big chip. It is the best for asset tracking and proximity solutions. • USB Beacons are small, portable, and quick to deploy type. Beacons are used as a flash drive for asset tracking and proximity solutions. • Video Beacon devices are plugged into the back of a screen to deliver contextual visual information as well as for digital signage. For instance, a user approaches a display in a food joint and shows customized offers based on usage of the beacon-enabling app. • AI Beacon is a machine learning-driven device that can detect different movements and gestures. • Parent Beacon is carrying a bigger size like Wi-Fi routers and is used to track other beacons, gather data and store it in the cloud, and more. • Dedicated Beacons are devices resistant to exogenous factors (dust, water, shattering, antistatic, and UV rays) for indoor tracking and proximity solutions in hasty weather conditions.

5. BENEFITS OF BEACON TECHNOLOGY FOR BUSINESSES

6. ENHANCED PRODUCTIVITY The potential of beacon technology in business is promising since it helps enhance efficiency while lowering expenses. For instance, using beacons, office spaces may be made smart by enabling the autonomous initiation, trigger, and completion of certain processes without the need for human participation. CUSTOMER ENGAGEMENT With the help of Beacon Technology, organizations or retail shops can have more insights into the actions of their customers. Furthermore, they can offer products that really attract the users and catch their attention. Moreover, it attempts to excite the attention of buyers in the product. Retailers will also acknowledge the campaigns’ success through this data collection.

7. SEGMENTED DATABASE Consumer segmentation is a challenge that many businesses encounter. Businesses will have more information with multiple beacons to quickly arrange important perspectives and profiles of clients according to their preferences and priorities. It will be a useful tool for consumers while also boosting the company’s database. ECURITY TRACKING Beacons also aid in the security of pricey equipment and efficiently assure asset tracking. By connecting beacons to critical equipment like museums, hospitals, and warehouses, the associated equipment might deliver real-time notifications to receivers. As a result, tracking the whereabouts of various valuable items to which sensor-based beacons are attached becomes significantly easier.

8. ENRICHED CUSTOMER EXPERIENCE Organizations would be able to offer a highly fulfilling and enriching experience to customers with advanced Beacon technology. Also, businesses can pull consumers by offering more products that are contextualized and personalized for customer gratification. Customers can choose and shop for themselves, allowing them to gain valuable insight into their tastes and preferences in buying products. It can enhance their shopping experience and boost their purchases.

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