1 / 12

Best digital marketing training institute

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. <br>www.nidmindia.com<br><a href="https://nidmindia.com/">Digital Marketing Training in Bangalore</a>

Yarava
Download Presentation

Best digital marketing training institute

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETING WITH AI www.nidmindia.com

  2. INTRODUCTION TO AI IN DIGITAL MARKETING • DEFINITION: AI involves the use of algorithms and machine learning to analyze data, automate processes, and predict outcomes. • RELEVANCE: AI is transforming digital marketing by enabling more personalized and efficient campaigns. www.nidmindia.com

  3. BENEFITS OF AI IN DIGITAL MARKETING Personalization: Tailors content and recommendations to individual users. Efficiency: Automates repetitive tasks, saving time and resources. Data Analysis: Provides insights from large data sets quickly. www.nidmindia.com

  4. AI-POWERED TOOLS IN MARKETING Chatbots: Automate customer service and engagement. Recommendation Engines: Suggest products or content based on user behavior. Content Creation: AI-generated content for blogs, emails, and social media. Ad Targeting: Optimizes ad placements and audience targeting. www.nidmindia.com

  5. PERSONALIZED MARKETING • Data Collection: • Dynamic Content: Collecting data on customer behaviors, preferences, purchase history, demographics, and interactions. Adjusts website and email content based on user data. • Customer Segmentation: • Behavioral Targeting: Dividing a customer base into segments based on shared characteristics or behaviors. Uses past behavior to deliver relevant messages. www.nidmindia.com

  6. AI IN SOCIAL MEDIA MARKETING PLAN ACTION SOLUTION Social Listening: Monitors and analyzes social media conversations. Sentiment Analysis: Understands public sentiment towards brands and products. Chatbots: Engages with users on social platforms. www.nidmindia.com

  7. PROGRAMMATIC ADVERTISING Automated buying and selling of online ads. Definition: AI sets and adjusts bids based on user data and behavior. Real-Time Bidding: Increases efficiency and targeting accuracy. Benefits www.nidmindia.com

  8. PREDICTIVE ANALYTICS IN MARKETING Predicts Trends: Analyzes data to forecast future trends and behaviors. Customer Lifetime Value: Identifies high-value customers. Churn Prediction: Detects signals of potential customer churn. www.nidmindia.com

  9. CASE STUDIES Netflix: Personalized recommendations and content creation. Coca-Cola: AI-driven social media listening and sentiment analysis. Sephora: AI-powered chatbots and virtual try-ons. . www.nidmindia.com

  10. PLAN ACTION SOLUTION FUTURE TRENDS IN AI AND DIGITAL MARKETING Voice Search Optimization: Adapting content for voice-activated searches. AI in Video Marketing: Automated video editing and personalized video content. Augmented Reality (AR): Enhanced shopping experiences with AR. www.nidmindia.com

  11. CONCLUSION • Summary: AI is revolutionizing digital marketing by enhancing personalization, efficiency, and data analysis. • Call to Action: Encourage exploring AI tools and strategies to stay competitive. www.nidmindia.com

  12. THANK YOU www.nidmindia.com

More Related