How Beneficial Is OOH Advertising for Your Business

1. How Beneficial Is OOH Advertising for Your Business? Out-of-home (OOH) advertising, commonly referred to as outdoor advertising, is a marketing format that targets consumers while they’re spending time outside their residences. This advertising form can be found on various platforms, including billboards, bus shelters, transit vehicles, and digital screens. Out-of-home (OOH) advertising is a time-tested and highly impactful mode to disseminate a powerful message to a broad and multiple demographic. The total value of the Global Out-of-Home (OOH) Advertising market in 2022 was $39533.05 million, and it is anticipated that this figure will rise to $55149.49 million by the end of the forecast period in 2028, a CAGR(compound annual growth rate) of 5.71%. This blog post aims to examine the benefits of OOH advertising in the Indian market and offer recommendations on how to optimise its potential.

2. Why Businesses In India Should Use OOH Advertising Although OOH advertising has been around for quite some time, it has recently been compelled to shift to new technologies and a more educated consumer base. But how effective is OOH marketing for your company in India? Read the post below; Reach and frequency are substantial When placed strategically in high-traffic urban locations, OOH advertising has the potential to communicate with plenty of people every day. An EY and FICCI analysis found that Out- of-home advertising made up 6% of India’s overall media ad expenditure in 2019, with a projected growth rate of 9% between 2020 and 2022. People often see the same ads more than once during their daily commutes or travels, which is another benefit of OOH advertising. The cost per impression is low Out-of-home (OOH) advertising has the potential to provide a cost-effective solution in terms of cost per impression (CPI) when compared with alternative media channels. This is largely due to its knack for being able to reach a significant number of individuals with just one promotional unit. In 2018, Nielsen observed that India’s average CPI for Out-of-home advertising was Rs. 0.25, whereas TV was Rs. 1.5 and print was Rs. 2.5. Recall and engagement are exceptional Out-of-home (OOH) advertising has the potential to leave a lasting impact on consumers by utilising creative and visually appealing elements such as slogans, interactive features, and eye-catching visuals that capture their attention. As per the research findings by Kinetic Worldwide, Out-of-Home (Out-of-home) advertising in India exhibited an average recall rate of 45% in the year 2018. In comparison, television advertising had an average recall rate of 28%, while print advertising had an average recall rate of 26%. Out-of-home (Out-of-home) advertising has the potential to stimulate consumer engagement and prompt action, as it can impact their purchasing choices, brand recognition, and online conduct. As per a study conducted by Posterscope India, Out-of- Home (Out-of-home), advertising resulted in a 40% increase in online brand searches in India during the year 2018. A high degree of adaptability and creativity Out-of-home (OOH) advertising provides advertisers with a great deal of flexibility and innovation, as it can be customise to suit various locations, formats, sizes, audiences, and objectives. Out-of-home (OOH) advertising has the potential to incorporate rising technologies, including artificial intelligence (AI), augmented reality (AR), digital screens, and the Internet of Things (IoT), among others, to offer consumers more engaging and interactive experiences.

3. As per a report by Dentsu Aegis Network India, the digital out-of-home (OOH) advertising sector in India witnessed a growth of 25% in 2019 and was projected to grow by 30% in 2020. Tips for Getting the Most Out of OOH Advertising in India Identify who your target market is You should have a sound idea of your target audience before beginning to develop your OOH campaign. This includes knowing where they live and work, what their wants and preferences are, what they do for a commute and travel, etc. You can use this to determine the ideal ad spots, formats, sizes, and messaging. Be innovative and pertinent. Incorporate imaginative and pertinent graphics, catchphrases, or engaging elements in your advertisements to differentiate yourself from the competition and captivate your target demographic. Additionally, you want to project that your advertisements reflect the identity and core principles of your company while delivering a unifying message through all media. Employ data and technology You should leverage data and technological solutions such as geolocation data, mobile data, social media data, digital displays, AR/AI/IoT features, and more to seek out your audience more precisely and effectively for optimising the performance of your OOH campaign and measuring its impact. In addition to this, you should monitor and evaluate the success of your campaign through parameters such as reach, frequency, recall rate, engagement rate, and so on, and then tweak your plan accordingly. Thus, to benefit from these advantages and expand your company through OOH advertising, get in touch with the right outdoor marketing company. Yescom Media is a full-service, autonomous branding agency that specialises in assisting clients with the development, strategizing, and implementation of impactful and innovative out-of-home (OOH) advertising campaigns that align with their financial resources and objectives. Don’t miss this chance to contact your target demographic and raise your brand’s visibility with OOH advertising. Contact us immediately for a free assessment! Read more blogs like this by clicking here… Contact Us Hotline: +919608600266 Email: Info@YescomMedia.Com

4. Address: A-12, Vivekanand Park, Patliputra, Patna - 800013