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The global toys market has emerged as a dynamic and thriving industry, captivating the attention of consumers worldwide. According to the latest industry reports, the global toys market was valued at USD 324.7 billion in 2023 and is expected to grow at a CAGR of 4.3% from 2024 to 2030, reaching an estimated market size of USD 430.8 billion by 2030.<br>
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India,aredrivingmarketgrowthbysupportinglocalmanufacturingandIndia,aredrivingmarketgrowthbysupportinglocalmanufacturingand meetingdomesticdemand. NorthAmericaRegion • MarketSize:In2020,theNorthAmericatoymarketreachedUSD43.76 • billion,withtheregionshowingasignificantspendingtrendon entertainment-related equipmentliketoys,hobbies,andplaygrounditems. • MarketGrowthDrivers:Theregion'smarketgrowthisfueledbyincreasing spendingonentertainmentdevices,aswellasrisingtrendsingift-giving.The averageU.S.spendingonentertainment-relateditemsreachedUSD3.05 millionin2019,indicatingastrongmarketdemand. ToysIndustryTrends Theglobaltoysmarketiswitnessingseveralkeytrendsthatareshapingthe industry'sfuture: TechnologicalAdvancements:Theintegrationofaugmentedreality(AR), virtualreality(VR),andartificialintelligence(AI)intoysisenhancingthe overalluserexperienceanddrivingconsumerengagement. SustainabilityandEco-FriendlyToys:Consumersareincreasinglydemanding environmentally-friendlytoyoptions,leadingmanufacturerstoexplore sustainablematerialsandproductionprocesses. PersonalizationandCustomization:Consumersareseekingmore personalisedandcustomisedtoyexperiences,presentingopportunitiesfor brandstocatertoindividualpreferences. ToysIndustryChallenges However,theindustryalsofaceschallenges,suchas: