How Digital Marketing can Increase the Revenues of Online Grocery Business

1. How Digital Marketing can Increase the Revenues of Online Grocery Business

2. Index • Geo-Targeting via digital marketing • Promotional Campaigns via Digital Marketing • Promoting Cross-Selling, Up-Selling and Bundling via Digital Marketing • Digital Marketing to Promote own/private Label Brands with Higher Margins • Promoting Delivery Services via Digital Marketing • Leverage Social Media Marketing • Mobile Applications (apps) as a tool for Digital Marketing • Push Subscription-based Offers via Digital Marketing • Summary

3. Geo-Targeting via digital marketing • Whenever we search on Google terms like “supermarkets near me”, we get a list of physical stores along with their address, contact information, and their website • Supermarkets can convert those searches into walk-ins by providing correct details and fulfilling the reviews. • If reviews are better than others then you will land upon the top 3 results and this will increase probability of walk-ins • Local SEO enables you to get your results on the top whenever a user searches for any related product or service.

4. Promotional Campaigns via Digital Marketing • Campaigns such as promo code discounts, loyalty points, purchase-based discounts, free delivery, etcpromoted via digital marketing help in increasing the traffic to your website and possibly generate more footfall and sales • digital marketing is cost-effective over the conventional marketing and benefits can be passed on to customers in the form of discounts and offers • Social media marketing can be a great tool for promoting attractive festive and seasonal offers when grocery purchases experience a spike

5. Promoting Cross-Selling, Up-Selling and Bundling via Digital Marketing • Bundling is when similar or complementary goods are packaged and sold together at a discounted price •  promotional prices creates a huge difference in sales and an increase in the perceived value of the items for the customers • Combining bundling with up-selling or a cross-selling, you can add more value to your offerings

6. Digital Marketing to Promote own/private Label Brands with Higher Margins • Selling own/private label brands at pricing lesser than that of other FMCG brands is one of the successful strategies • Selling through a private label can give better margins as it eliminates a chunk of marketing, distribution, and other costs • According to a study, about 84% of customers shopping at Wal-Mart purchase private label products • With wider margins, such products can also be used under the EDLP model (Everyday Low Prices)

7. Promoting Delivery Services via Digital Marketing • Customers expect same-day delivery, ideally within hours of ordering. This makes the delivery services a key differentiator for online grocery businesses • Due to the on-going Covid-19 lockdown, the demand for home delivery of groceries has drastically increased • Digital marketing campaigns highlighting home delivery service feature will attract new customers who are not shopping from outside because of distancing and other safety precautions.

8. Leverage Social Media Marketing • Having social media handles for an online grocery store will enable its customers to interact with the business, to share their reviews and feedback, and to communicate with other customers • Delighted and loyal customers also help in word of mouth promotion • There are a lot of platforms that can be used for developing social media campaigns

9. Mobile Applications (apps) as a tool for Digital Marketing • Ecommerce mobile applications have become a one-place control centre for customers from where they can manage orders and these applications can also be used for digital marketing • Mobile apps ensure visibility of a brand to its customers  • These apps also help businesses remain connected with their customers all the time • An online grocery store that wants to promote its improvised home delivery service could easily communicate the same to its customers through app within a matter of minutes

10. Push Subscription-based Offers via Digital Marketing • Subscription-based models have worked wonders for many e-grocers • it makes routine-shopping easier for customers • With bundling, attractive pricing, and home delivery, a lot of customers’ needs get fulfilled at one go • During physically visiting a store customers are less likely to go beyond their shopping list. • Marketing subscription offers digitally gives customers the advantage of doing the pre-purchase assessment sitting at home

11. Summary • If we think about businesses that experienced a tremendous increase in demand during the Covid-19 crisis, • the first thing which comes to mind is the online grocery business. Even the stores which were not selling groceries online started using this channel. • Digital marketing campaigns are cost-effective in comparison to traditional marketing techniques and give better results too • It is important to leverage digital marketingfor sustainability and growth in the backdrop of the notoriously invisible cross-channel competition • https://www.yourretailcoach.in/how-digital-marketing-can-increase-the-revenues-of-online-grocery-business/