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It is the practice of creating a user experience so compelling that your website visitors feel motivated to take the desired action – such as, making a purchase, registering for your services, downloading a white paper, etc.
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What is conversion rate optimization or CRO? • It is the practice of creating a user experience so compelling that your website visitors feel motivated to take the desired action – such as, making a purchase, registering for your services, downloading a white paper, etc.
Why should you care about CRO? Higher conversion rate means better ROI for your business Optimizing conversion rate is more cost-effective than finding new visitors Visitors have limited patience and you need to make the best of their time
How does Zone One Digital ensure your website gets better conversions?
We banish unnecessary form fields Adding extra fields like zip code or even reconfirmation of the email address only put off visitors
We abolish automatic image sliders There’s no point not allowing visitors to explore the page at their own pace by creating banner blindness
We testcall -to - action button text Highlighting the benefit and telling people what they can expect by hitting the CTA works best
We add motion graphics Adding short videos makes it much easier to explain something complicated to the visitors
We create a sense of urgency Offering a limited-time incentive or writing things like ‘only last 2 pieces left’ motivate visitors to act now
We use contrastingcolors for CTA The idea is to make the color pop on the page, instead of blindly following ‘make all CTAs green’ strategy
We use huge fonts for phone numbers Creating a sense of credibility and ensuring visitors do not miss the phone number are easily achieved by this
We add unique testimonials Instead of stock one-liners, we create trustworthy and unique testimonials that would do the selling for you
We do not use cheesy photos Phony photos are easy to spot and take away the credibility from your page. We only use relevant images
Contact agency@zoneonedigital.com or visit our website www.zoneonedigital.com to know more These are only some of the best practices we follow to optimize the conversion rate of any webpage. Avail all tried and tested conversion rate optimization services by the top digital marketing company in Noida.