healthcare marketing agency Switzerland

1. Digital Marketing reality for many agencies aiming for healthcare customers in Switzerland small business digital marketing consultant looks pretty dull. Let’s start with companies in the Medical Device business. As they are all truly struggling with implementing the new Medical Device Regulation (MDR) they have other priorities which they consider much more important than marketing, be it traditional or digital marketing. It is purely a question of having enough resources to correspond to the requirements outlined in the new MDR. New Devices need to meet the new requirements as of 26 May 2020 in order to be placed in the European market. Medical Devices which are already holding a certificate from a European Notified Body under either the Medical Device Directive (93/42/EEC) or the EU’s Directive on Active Implantable Medical Devices have to fulfill the new specifics as of 26 May 2024. As a consequence, marketing becomes secondary and is carried out half-hearted, as usual and on a low budget. Suggestions to make use of new digital strategies to support current traditional marketing efforts are usually turned down immediately. Besides the MDR and shortage of resources connected to it there are several other reasons for it. As the Medical Device business is often driven by engineers or even physicians with an inventive flair there is a noteworthy “ I can do it myself mentality “. Yes, they could, but often have no time or comprehension of the more complex tactics. Marketers in the Medical Device business have come to age. Often their skills set does not include a solid digital education and so they don’t understand t he importance or potential it holds. Some even fear to blame themselves because they don’t fully understand. Company culture does not facilitate for it either, as marketers are not passionate and assertive enough to convince the C-Suite. And how could they, if they don’t fully understand and embrace it. Getting out of the comfort zone isn’t a safe territory to be in either.