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Cases in Management Education

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Cases in Management Education

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    1. Cases in Management Education Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99223 chen@jepson.gonzaga.edu http://barney.gonzaga.edu/~chen

    2. Why Case Studies? Case describe actual business situations. In that respect, dealing with cases is very much like dealing with the problems that managers encounter daily.

    3. Objectives of Case Studies Cases help us sharpen our analytical skills Cases and case discussions provide students a focal point for an exchange among students of the lessons of experience. Cases are useful for developing sets of principles and concepts that can be applied in practice.

    4. Objectives of Case Studies (Conti.) Case studies generate a high degree of involvement in the learning process. promote rigorous thinking develop communication skills Act as being a manager: problem solving intellectually, politically, and socially sense of fun and excitement

    5. Strategy Development Situation Analysis SWOT (Strength, Weakness, Opportunities, and Threats) Porter’s Model etc. Objectives Strategies Implementation SWOT -- strength, weakness, opportunities, threatsSWOT -- strength, weakness, opportunities, threats

    6. The First Case Study VeriFone The Transaction Automation Company VeriFone on the Web http://www.verifone.com

    7. Discussion Issues Characterize VeriFone’s strategy and competitive environment? What are the key attributes of the VeriFone organizational structure? Are they sustainable? What major challenges will VeriFone senior management face when the company becomes part of H.P?

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