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Conducting a Qualitative Interview

Qualitative Interviewing. Different than quantitative interviewsQuantitative is about reading questionsQuantitative is making sure all interviews follow the same protocolQualitative interviews are about listeningQualitative interviews can build on one another because they are meant to be explora

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Conducting a Qualitative Interview

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    1. Conducting a Qualitative Interview

    2. Qualitative Interviewing Different than quantitative interviews Quantitative is about reading questions Quantitative is making sure all interviews follow the same protocol Qualitative interviews are about listening Qualitative interviews can build on one another because they are meant to be exploratory

    3. Interviewer Skills Attentive Guide (Polite but firm) Good communication skills Comfortable with emotion

    4. Interviewer Skills cont. Able to build rapport quickly Neutral Aware of body language Respectful

    5. Preparation Put other thoughts aside Be familiar with consent form and interview guide Have two copies of the consent form Check equipment

    6. Conducting the Interview Arrive on time and dress appropriately Explain the purpose of the interview Obtain written consent and permission to tape

    7. Conducting the Interview cont. Build rapport Be thoughtful about self-disclosure Ask questions if you do not understand

    8. Conducting the Interview cont. Stay on track Use interviewee’s language Ask follow-up questions

    9. Conducting the Interview cont. Don’t lead with words or body language Close the Interview Remind interviewee about confidentiality and contact information

    10. What to do if… Non-responsive Crying Tangenting

    11. What to do if… Doesn’t understand the question Contradicting answers They ask what you think

    12. Confidentiality Keeping information from interviews confidential Limits of confidentiality Debriefing interviews

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