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S trategy , objectives and measurement of web to print success

S trategy , objectives and measurement of web to print success. Presented by Simon Ellington. Today we are going to discuss: Why Bother with W2P?. This investment makes sense to me I understand exactly what impact / benefits / return I am going to make.

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S trategy , objectives and measurement of web to print success

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  1. Strategy, objectives and measurement of web to print success Presented by Simon Ellington

  2. Today we are going to discuss: Why Bother with W2P?

  3. This investment makes sense to me I understand exactly what impact / benefits / return I am going to make

  4. I don’t understand this investment at all! I don’t know if I need it, if we can sell it, how to measure if it is working?

  5. Businesses that should invest don’tThose that invest do so without a clear plan of1. Why they are investing2. How the investment will be measured3. Who should be involved4. Who to sell it to5. How to make it a success Too often

  6. We don’t see the benefits for us Our customers don’t want it Most Common Reasons for notinvesting We don’t have the IT people It costs too much to invest and implement

  7. Our competitors have it so we should too It just feels like we need it Terriblereasons to invest in Web to Print I need it to win that tender We just lost that account because we didn’t have W2P

  8. Consider 3 factors

  9. Securing Customers

  10. How secure are your customers? • Do you rely on sales people? • Would it be easy for your customer to go and buy their product from someone else? • Are your customers facing marketing problems that you can’t do anything about? • Is there no guarantee we will get those jobs next month? Did you answer yes to any of these?

  11. Some Measures / Objectives • Turn 3 important customers from jobbing work to contracted print work • Solve marketing procurement problem for customer x to create disincentive to move • Achieve 25% of jobs under £250 to be procured online by year 1 of implementation

  12. Before During 2008 1 in every 3 jobs had to be discounted to retain existing client work. After 100% retention of W2P customers and the system is just ‘how they order’ we are no longer just one of many suppliers.

  13. Winning New Business

  14. How do you win new business? • Is winning new business difficult? • Is your value proposition based on quality, service and price like all other printers? • Are you dealing with marketing executives not professional print buyers anymore? • Marketing Exec’s don’t know (or care) about what we sell on? Did you answer yes to these statements?

  15. Some Measures / Objectives • Win 2 new £100k+ p.a. customers during year 1 of implementation • Develop a sought after reputation for marketing procurement within Financial Services. • Increase revenue by 10% by year 1 of implementation

  16. Blueprint • 375 orders during month of launch • £75,000 additional revenue from troop leader users • Scouts • brand consistency is secured globally

  17. Workflow Efficiency Andy King - Shuttleworth Business Systems

  18. How efficient is your production? • Is your average order value reducing? • Are shorter run lengths and tighter deadlines more common? • Does the administration overhead make certain jobs unviable? • Does every job have to go through a complicated workflow of human interaction before you can print the first copy? Who answered yes to some of these?

  19. Most of the cost is not in the printing Source: Cap Ventures' Cost of Business Communications; A Look at the Business Document Lifecycle

  20. Traditional workflow – Manual Tasks

  21. A lights out process is required

  22. Web to print workflow – Automated Tasks

  23. Some Measures • Reduced manual actions to 3 minutes per w2p order • Automation of enquiry, quote, artwork generation, proofing, job booking for 25% of all jobs • Increase of available capacity of human resources by 100 man days p.a. without recruitment

  24. Bringing it all together

  25. In summary • What does w2p success look like explicitly for your business? • Securing customers • Winning new business • Workflow efficiencies • Can you create a plan with metrics built in to track progress? • Do you have the team that is going to be responsible for execution?

  26. Questions …

  27. Need more information? Interested to find out more about ROI360'S range of web to print and cross media marketing products? Call: 0845 602 3558 Email: simon.ellington@roidistribution.com Visit: www.roi360.co.uk

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