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Viral Marketing … Fun or Annoying?

Viral Marketing … Fun or Annoying?. Presented by Tyler Beemer. What is Viral Marketing?. Marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

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Viral Marketing … Fun or Annoying?

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  1. Viral Marketing…Fun or Annoying? Presented by Tyler Beemer

  2. What is Viral Marketing? • Marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses

  3. Viral Marketing • This type of marketing often takes the form of funny video clips, or interactive Flash games, an “advergame”, images, and even text • The internet is the primary setting for the vast majority of this kind of marketing, but does exist on TV, print, cellphones, etc.

  4. Advantages of Viral Marketing • Usually cheaper than traditional ad campaigns • Easy way for smaller companies to get their name out in the mainstream • Has potential to become very popular

  5. Disadvantages of Viral Marketing • Typically has a short life span per campaign • Low chance of being highly successful • Can often backfire • Fake advertising

  6. Successful Examples • Blendtec • Subservient Chicken • Gmail

  7. Unsuccessful Examples • GM “Create your own ad” • Dell • VW Bomber (fake)

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