1 / 40

Shopping Mall Media

Shopping Mall Media. 2019 Credentials. The OOH Destination & Audience Specialist. We create engaging communication solutions in desirable consumer environments. Active Family. Youth. Retail. Health & Fitness. Cinema. Leisure Centres. Destination Malls. Health Clubs. Playcentres.

aadkins
Download Presentation

Shopping Mall Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shopping Mall Media 2019 Credentials

  2. The OOH Destination & Audience Specialist We create engaging communication solutions in desirable consumer environments Active Family Youth Retail Health & Fitness Cinema Leisure Centres Destination Malls Health Clubs Playcentres Schools & 6th Forms Shopping Centres Gyms

  3. Shopping Malls Influence the final buying decision

  4. Universe of 100+ quality malls • 17 feature in the top 100 (TWR) • Hero sites inc. Bluewater, Liverpool One & The Bullring • Excellent fit with the other major malls contractors • ‘Exclusive’ in 90+ of our malls • Footfall of 33m+ per fortnight • Combination of digital, static, portrait & landscape solutions • Affordable & flexible Our Mall Estate

  5. Shopping Malls Segmenting Our Offering Small Format Portrait Premium Digital Landscape • Town centre, ‘community malls’ • Shorter, more frequent visits • Day-to-day transactions • ‘Destination mall’ driven • Longer, pre-planned visits • Higher value purchases

  6. Shopping Malls Small Format • Available across 85+ shopping centres • 340+ x D6 displays • 70+ x illuminated 6-sheets • Bespoke proximity packs are available • Boots, Superdrug, Telecoms, GAME, HMV, Waterstones, Cinema, Toys & Games • Affordable & flexible • Day-part & day-of-week buys available - including Q4 • Utilise as a ‘cost-averager’ on audited business • National @ £250ppp2w • Line-by-line @ £400ppp2w

  7. 6-Sheet

  8. Popular Retailer Packs Health & Beauty Mobile Entertainment

  9. Delivering 22m+ footfall per 2 weeks • Boots - 267 x D6’s across 68 x Malls • Superdrug - 242 x D6’s across 62 x Malls • Holland & Barrett - 228 x D6’s across 55 x Malls • HoF, Debenhams & John Lewis available as campaign extensions Beauty Pack

  10. Delivering 21m+ footfall per 2 weeks • O2 - 253 x D6’s across 59 x Malls • Vodafone - 212 x D6’s across 53 x Malls • EE - 273 x D6’s across 69 x Malls • Three - 221 x D6’s across 53 x Malls • Carphone - 267 x D6’s across 67 x Malls Telecoms Pack

  11. Delivering 18m+ footfall per 2 weeks • Tesco - 205 x D6’s across 50 x Malls • Sainsbury’s - 149 x D6’s across 36 x Malls • ASDA - 100 x D6’s across 27 x Malls • Morrison’s - 96 x D6’s across 25 x Malls • Iceland - 216 x D6’s across 59 x Malls Supermarket Pack

  12. Designed for the Film Distributor category • In proximity to ODEON, Cineworld & VUE cinema locations • Delivering 10m+ footfall per 2 weeks • 163 x D6’s across 36 x Malls Cinema Pack

  13. Popular amongst the Music & Home Entertainment categories • 24 x Malls deliver 13.2m footfall per 2 weeks • 5 x Iconic displays • 46 x Walkway displays • 70 x D6’s HMV Pack

  14. Utilised by all the major book publishers • Waterstones & WH Smith proximity • 57 x Malls deliver 20m+ footfall per 2 weeks • 18 x Iconic displays • 53 x Walkway displays • 234 x D6’s Publisher Pack

  15. Designed for the Toys manufacturers • Argos, The Entertainer & Smyths • 69 x Malls deliver 24.2m footfall per 2 weeks • 17 x Iconic displays • 53 x Walkway displays • 265 x D6’s Toys & Games Pack

  16. Designed for the Computer Game & Home Entertainment categories • Delivering 18m+ footfall per 2 weeks • 234 x D6’s across 57 x Malls • HMV available as a campaign extension GAME Pack

  17. Highly incentivised rates • Available across our entire estate • 3 month, 6 month, 9 month & 1 year options • Differing frequency & rotations allow all budgets levels to be met Long-Term Holding

  18. Shopping Malls Large Format • Available across 20 malls • Inc. Bluewater, The Bullring & Liverpool One • 19 x Iconic displays • 49 x Walkway screens • Adapt TV creative • Bespoke packs are available • Including fragrance & major department stores • Affordable and flexible • Day-part & day-of-week buys available - including Q4 • Line-by-line @ £1,000pp2w-£2,500 ppp2w

  19. The Iconic Network Reaching 11m Footfall Nationally Every 2 Weeks

  20. Iconic Bluewater 1 TWR 2 Bluewater sets the benchmark for the ultimate shopping & leisure experience, boasting 300 stores & over 60 bars, restaurants & cafes. Kent & Greater London 28million annual footfall £130 average spend 2visits per month 180minutes average dwell time

  21. Bluewater Shopping Centre Map 1 x Iconic Display

  22. Walkway Liverpool One 14 TWR 13 Liverpool ONE is the major shopping & leisure complex in the city. It’s helped turn Liverpool into one of the top 5 most popular retail destinations in the UK. Liverpool & North West 26million annual footfall £68 average spend 3.1visits per month 93minutes average dwell time

  23. Liverpool One Shopping Centre Map 14 x Walkway Displays

  24. Walkway Iconic The Bullring 29 1 TWR 14 The Bullring in Birmingham is one of the UK’s most successful retail destinations, with an annual retail spend of over £1 billion. Birmingham & West Midlands 40million annual footfall £75 average spend 3.4visits per month 109minutes average dwell time

  25. Bullring Shopping Centre Map 29 x Walkway Displays 1 x Iconic Display

  26. The Kingfisher Centre TWR 22 Redditch Located near Birmingham, The Kingfisher contains 160 stores, several restaurants & a Vue cinema. The centre has recently undergone a major redevelopment. 28million annual footfall £57 average spend 5.6visits per month 83minutes average dwell time

  27. The Mall TWR 24 Opened in 1972, The Mall sits in the busy centre of Luton town. It accommodates 135 tenants, including key retailers Debenhams & Marks & Spencer. The mall offers something for everyone, making this the ideal place for fashion focused shoppers, as well as families. Luton 5.2visits per month 23.4million annual footfall £60 average spend 72minutes average dwell time

  28. Iconic LUXE Pack The Network The Iconic LUXE Pack consists of 3 of the busiest, most popular UK retail destinations, covering the spine of the country - Bluewater, Greater London (#2 TWR) The Bullring, Greater Birmingham (#14 TWR) Liverpool One, North West (#13 TWR) 3.7m high spending consumers every 2 weeks

  29. Luxury fashion retailer COACH wanted to drive footfall into their brand new store in The Bullring Shopping Centre. They utilised our iconic screen and 29 walkway screens throughout The Bullring for multiple brand exposure, using a number of creatives to encourage shoppers to visit the new store. COACH

  30. Mont Blanc Mont Blanc used Iconic and Walkway screens across 6 ‘hero’ sites, including Bluewater & The Bullring, to promote their fragrance ‘Emblem’ to affluent males in a buying frame of mind. The screens were a brilliant solution for their landscape creative and the quality of the screens reflected the quality of the brand.

  31. Jimmy Choo Jimmy Choo wanted to reach very high end, affluent, young men to promote their first men’s fragrance – ‘Jimmy Choo Man’. To achieve this, they took large format and walkway digital screens across our two most premium shopping malls, Bluewater and The Bullring.

  32. L’Oreal L'Oréal wanted to promote Giorgio Armani fragrances ‘Code’ and ‘Si’ among shoppers in a buying frame of mind at the busiest retail time of year. They took walkway screens in Shopping Malls for 2 weeks in December to achieve this.

  33. The Package Period:   2 weeks / open Venues:  Bluewater (#2 TWR) Liverpool One (#13 TWR) Bullring (#14 TWR) Format:  10" spot in 60" loop Panel #'s:  2 x Iconic, 43 x Walkways Reach:  3.7m footfall per 2 weeks Total Cost:  £10,000 gross media Ratecard:  £15,000 gross media / 33% discount

  34. Experiential • Available in Bluewater, one of the UK’s most premium malls • Previous activity has included live twitter feeds, ‘sound showers’ and full domination campaigns with bespoke builds

  35. Live Twitter Feed

  36. Sound Shower

  37. Domination Wrap

  38. Bespoke Build

  39. Bespoke Build

  40. For More Information Dan Photi Sales Director t. 01252 368308 e. dan.photi@boomerangmedia.co.uk Please Call

More Related