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ISSA Chapter Officers Training

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ISSA Chapter Officers Training

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    1. Welcome to the Chapter Officers Meeting April 21, 2008 Sponsorship and Events

    2. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    3. Agenda Chapter Sponsorship Programs Without Selling Your Soul So You Want to Host a Conference How to Run a Golf Event Chapter Presidents Advisory Council Collegiate Cyber Defense Competition

    4. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    5. Chapter Sponsorship Programs Without “Selling Your Soul”

    6. Topics What is a Sponsorship Program Defining the Program Think Outside the Box How to Start Sponsor Benefits Solicit Sponsors Keeping Everyone Happy Renewals

    8. Defining the Program Decide what you’d like to use the funds for? Hold a conference Subsidize training “Give-aways” such as coffee-mugs, notebooks, etc. Chapter BBQ/Social Determine your revenue goal Can be rough estimate

    9. Defining Your Program Determine how much $$ for Sponsorship slot Understand your worth Determine what vendors are local Two schools of thought Keep it minimal for all (< $1000/2000 so that Sales People can put on their card) Go for the gold - determine various levels such as: GOLD = $10,000 for a whole lot of benefits SILVER = $5000 for a lot of benefits BRONZE = $2000 for some benefits

    10. Think Outside the Box Be creative Don’t always have to receive $$ from sponsors! Discount training /conference admissions Website work Negotiate anything and everything! Benefits are your call – Typically are: Advertising on Website Mention at meetings Speaking opportunities President’s auto-signature Corp. Banners at meetings Ability to attend Chapter meetings Vendor Show Case meeting

    11. How to Start Get a “volunteer” from your Board of Directors or bring one in… Outgoing personality Ability to remain “neutral” amongst vendors Will become the Chapter’s Sales Person

    16. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference    Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    17. So You Want To Host A Conference... Roy Wilkinson, CPCS, FACFEI, CHS-V, CISSP, CAS, HISP, CIFI... President Emeritus, Metro Atlanta ISSA CSO, ImagiTech Consulting

    18. Conference Planning So You Want To Host A Conference... What do you need?

    19. Primary Needs and Considerations Location Attendees / Reason for people to come Speaker/Speakers Demonstration, Show/Expo, Workshop, etc. Budget / Revenue Personnel Organizing Committee Staff

    20. Secondary Needs and Considerations Date(s) Facilities / Equipment Advertisement Registration / Check-in Vendors / Sponsors Refreshments / Food

    21. Location Considerations Location and Date are intertwined Avoid other events on or near your date Central location if possible Easy to find & access Cost is also a factor! Facilities / Equipment Quality can add to or detract from image [Future Value] Vendor location vs. neutral location Parking

    22. Facilities / Equipment How much space/capacity do you need? Is there a limitation on the # of attendees? Other Considerations: Seating, Temperature (A/C / heat), Vendor/Sponsor space, Parking, Window shades, Peripheral noise, Event security factors Audio/Visual: Projectors & screens, Mikes & sound system, etc. Caution: This Can Be A Big Expense! Computers for presentations

    23. Speaker Considerations ‘Call for Speakers’ out early Multiple channels How to vet speakers? What are your criteria? Caution: Some companies will offer to "speak", but will give sales presentation Presentations for Attendees? If so, how? Handouts? CDs/DVDs? Download from website? Speaker / Thank you gifts Some expense, but nice touch [Future Value] Question - Do you pay speakers to present and/or cover expenses? Business decision

    24. Budget Considerations Expenses Identify early Fixed vs. Variable Keep to a minimum Track actual vs. planned Control expenses Who can spend and how much

    25. Budget Considerations Revenue Attendee fees Use your budget to determine attendee cost Discounts? Members, Volunteers, Students, Other orgs Can be an attendance factor [Future value] Also a business decision Conference Sponsors Discount for current Chapter Sponsors?

    26. Personnel Considerations Conference Committee v. Volunteers Different personnel at different times Vital to success Recruit quality people Commitment needed Be sure to treat them well 'Thank You', gifts, shirts, recognition [Future Value]

    27. Sponsors / Vendors Can be a great benefit - especially to the bottom line Attendees get a chance to see the 'latest and greatest' Identify display/booth needs & associated costs Electricity, Internet access, tables, draping, etc. Who pays for these costs? Venue may limit the type / method of displays Set limits on space per vendor How much vendor space does the facility have? Be Aware: Sponsors want time for attendees to visit their booths Build into your schedule; Can be a selling point ‘Vendor Passport’ program

    28. Sponsors / Vendors Sponsor Benefit options: Logo/link on your website Logo on conference program, signage Vendor Table / presence at conference Giveaways/Handouts in attendee packet Access to top / key Info Sec professionals Drawing for door prizes (supplied by sponsor) Sponsors introduce speakers (be careful of conflicts)

    29. Advertisement / PR You can have the greatest conference in the world, but if no one knows about it... Email Chapter list, ISSA list(s), professional contacts Website postings and calendars Your own, ISSA, technology/security-related sites/blogs Contact other organizations ISACA, ASIS, other technology/security groups Word-of-mouth Announce at meetings, 'bring a friend' program/discount Paid advertising Business decision / Investment [Future Value]

    30. Registration / Check-in Online vs. Manual Registration Can be an attendance factor Work factor decreases with Online What types of payment can you accept? Can also be an attendance factor Can you accept payment on-site? Internet access / computer available for online payment? How to secure the proceeds Registration Cutoff dates / Graduated rates Discount programs? Students, members, partner associations, ‘Bring-a-friend’ Business Decision

    31. Registration / Check-in Conference Program / Notebook Work to do & cost, but can add professionalism [Future Value] Nametags Suggest having them printed in advance Quality can factor into image [Future Value] Giveaways / Coupons Sponsors, chapter, venue, local businesses Extra value for attendees / Little or no cost Evaluation Forms Attendees, Sponsors [Future Value]

    32. Other Ideas Sales? Chapter merchandise ISSA memberships Door prizes? If so, advertise ahead of time Donations from sponsors Follow-up Non-member attendees Potential Chapter sponsors

    33. Refreshments / Food Consider carefully Many factors; Big investment in money and effort; Significant risk Big moneymaker for venues! Adds cost, but can mean discounts in other areas - Negotiate! Caution: Venue Add-on fees! Don't get caught unaware, factor in around 30% extra Some attendees will expect refreshments Can you self-cater? More work, but – Cost Savings! Venue may restrict Be aware: Food can make or break a conference! Quality, menu choices, etc. [Future Value] Special meal considerations: Vegetarian/vegan, kosher, red vs. white meat, etc.

    34. Conference Planning Timeline Group 1 Location / Date Reason(s) for people to come (Decision) Budget Personnel - Organizing Committee Group 2 Speakers Facilities / Equipment Advertisement Registration Vendors / Sponsors Refreshments / Food Group 3 Personnel - Staff Check-in, Attendee packets, Giveaways Management of the actual event!

    35. Conference Planning Questions?

    36. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event       Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    37. ISSA Chapter Officers Training How to Run a Chapter Golf Event Bill Danigelis Past President, Silicon Valley Chapter (3 years) Director, International Board

    38. Mission 100% of the proceeds go towards the chapter out reach program The Outreach program provides assistance to our Education Program in staging information security education classes and presentations that benefit our local communities and chapter members. These areas include: High school and College classes and/or curriculums Citizen groups such as non-profit organizations and Senior Centers Providing the CISSP training sessions to members Sponsorship for members in need assistance in taking exams Scholarships Others events and benefits as determined by the Silicon Valley ISSA Chapter Board

    39. Planning Where? Central location, Good Value for Price What day of the week? First Monday in October How many? 72 or 144 – start small Golf, Cart, Range, Food, Drinks, and Prizes included How long? 6 hours including Lunch, longer w/dinner & awards Format: Scramble or Low net/gross with Handicaps Prizes: 1st, 2nd, 3rd, Closest to the pin, long drive, etc… Registration: PayPal, Survey Monkey $1 million dollar Hole-In-One

    40. Golfers: $96 value for $50 (All fees go to SV-ISSA Chapter Outreach Program) Green Fees, Cart Fees, Range Balls Network with your Peers Prizes and Awards Bag Lunch: Hot Dog or Sandwich Assortment (Ham, Turkey, Tuna or Egg Salad) Choice of chips, candy or whole fruit Bud draft, bottled water or soda available BBQ Dinner: Entree Choice of: Steak, Chicken,Vegetarian Caesar Salad with Garlic Croutons & Mixed Greens Salad Garlic Bread, Chef's Choice of Vegetables, Roasted Red Herbed Potatoes New York Style Cheesecake & Coffee

    41. Sponsors: Sponsor fee $1,500 Logo and Link on Silicon Valley ISSA Chapter website Logo on Silicon Valley ISSA Chapter emails Two players to compete in the tournament One representative from your company will be allowed to “man the hole” with giveaways (provided by Sponsor) Sponsor Signage will be displayed during the event lunch and dinner We will raffle off any special give-a-ways you provide during dinner Attendee list will be provided post event

    42. Fees: Sponsor Fees $1,000 or $1,500 each – depends on how much you need to raise and number of sponsors Player Fees Player: $50 (100% of Player fee goes towards Chapter Outreach program) $7,200 (144 x $50) Registration PayPal % of payment

    43. Example Costs: $100/golfer = $14,400 Includes: lunch, golf, practice range, dinner, limited drinks $200 - $400 Signage $700 Prizes Total Costs: $15,500 Sponsor Fees: $18,000 ($1,000 per hole) Net Proceeds: $2,500 Net Player Fees: $7,000 Profit: $9,500

    44. Schedule Six months in advance Confirm location and logistics Send first email for members to save the date Send info to Sponsors and go live with sponsor registration Four months in advance Go live with Player Registration and website Email registration confirmations with directions and agenda Promote, promote, promote Two months in advance Send reminder email to register Have sponsors done and website updated

    45. Schedule Two weeks in advance Have signage done Have prizes/trophies done One week in advance Send reminder email with directions and agenda Create Teams and flights (Open, 1st – 6th flight) One day in advance Send final registration list

    46. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council   Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    48. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections            Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    49. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition   Ernie Zernial, ISSA Board Closing Remarks                                    Bill Danigelis, ISSA Board

    50. Speakers   Welcome                                              Bill Danigelis, ISSA Board ISSA Update                                         Kevin Richards, ISSA Board Chapter Sponsorships Candy Alexander, New England So You Want to Host a Conference         Roy Wilkinson, Metro Atlanta How to Run a Chapter Golf Event            Bill Danigelis, Silicon Valley Chapter Presidents Advisory Council        Kevin Richards, ISSA Board International Board Elections                  Kevin Richards, ISSA Board Collegiate Cyber Defense Competition      Ernie Zernial, ISSA Board Closing Remarks                                   Bill Danigelis, ISSA Board

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