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Herding Cats web governance in higher education

Learn about the challenges and importance of web governance in higher education. Discover how effective web governance can lead to a strategic asset, not just a cost center.

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Herding Cats web governance in higher education

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  1. Herding Catsweb governance in higher education mark a. greenfield

  2. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

  3. markgr.com/pseweb11

  4. This is a work of fiction. Names, characters, places and incidents are the product of the author’s imagination or are used fictitiously. Ant resemblance to actual events, locales, or persons, living or dead, is purely coincidental Let me tell you a story …

  5. www.greatcollege.ca

  6. #GirlsUnderTrees

  7. HiPPO HIghest Paid Person’s Opinion

  8. Fact or Fiction?

  9. True or False Most college web sites arebad?

  10. University Website xkcd.com

  11. It’s Not Our Fault (most of the time) #PSEWEB

  12. mark a. greenfield Higher Education:the toughest gig in all the web

  13. The Tipping Point • The web is now mission critical • Higher Education is Getting Flattened

  14. Flattened When the impact of the internet and globalization render and industry unrecognizable, and in many cases, obsolete

  15. “Most institutions can no longer afford to be what they’ve become”

  16. 44% believe that waste and mismanagement significantly factor into increasing college costs

  17. We will need to become ruthlessly efficient #PSEWEB

  18. Moving Forward #PSEWEB

  19. Too often, campus leadership views the web as a cost center rather than as a strategic asset #PSEWEB

  20. Web Governance • The authoritative administrative structures that set policy and standards for Web product management. It includes: • The implementation of a Web Governance Framework • The establishment of Web Policy • The codification, implementation, and enforcement of Web Standards • - Lisa Welchman

  21. IT or Marketing

  22. let there be web divisions

  23. Institutional Strategy Web Strategy IT Strategy Communications Strategy Content Strategy Social Media Strategy

  24. True Web Governance • Establishes authority and accountability

  25. True Web Governance • Establishes authority and accountability • Defines the role of all campus units as it relates to the web and establishes how they will support web efforts

  26. True Web Governance • Establishes authority and accountability • Defines the role of all campus units as it relates to the web and establishes how they will support web efforts • Involves senior leadership

  27. True Web Governance • Establishes authority and accountability • Defines the role of all campus units as it relates to the web and establishes how they will support web efforts • Involves senior leadership • Involves line management

  28. Web Services, Inc.

  29. All reasonable requests will be completed in a reasonable amount of time Budget and Resources

  30. Concluding Thoughts

  31. Web Governance Is Your Friend

  32. we’re going to undermine the underminers

  33. #PSEWEB Find the delicate balance between autonomy and accountability.

  34. The Key to Success #PSEWEB

  35. Leadership

  36. Management vs. Leadership #PSEWEB

  37. “There is nothing so useless as doing efficiently that which should not be done at all.” - Peter Drucker

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